tarsusrx

tarsusrx

Associate Director, Enterprise Applications - Digital & Marketing Systems

Irvine, California, United States · Director

Sponsorship not specified$165k-$231kDetected 25 days ago
JavaScriptHTMLCSSSQLMachine LearningA/B TestingComplianceProject ManagementAgileMarketing AnalyticsSalesforceGoogle AnalyticsCRMCustomer SupportWordPressHIPAACommunicationCollaboration

About the role

  • Let's talk about some of the key responsibilities of the role:
  • Thrive in a fast-paced, innovative environment while demonstrating flexibility, accountability, and a proactive mindset.

Responsibilities

  • Demonstrates creativity, decisiveness, and the capacity to implement solutions in a structured and outcome-oriented manner.
  • Owns their decisions and actions.
  • Collaboration and Team Building
  • Builds strong relationships and networks. Is curious about and respectful of different points of view. Cultivates a safe space for discussion readily engaging in group dialogue and debate. Puts the team first.
  • Partner with commercial teams, marketing agencies, and website hosting providers to manage commercial website operations, deployments, performance optimization, and ongoing maintenance.
  • Lead technical solution workshops, design walkthroughs, and user acceptance testing (UAT) activities while ensuring compliance with pharmaceutical industry regulations and standards.
  • Enhance reporting and analytics capabilities to support data-driven decision-making across marketing campaigns, awareness initiatives, and website engagement.
  • Collaborate with business stakeholders to develop roadmaps, prioritize marketing initiatives, gather and refine business requirements, and translate them into scalable technical solution designs.

Requirements

  • Experience with Salesforce Einstein Analytics and Copilot capabilities is highly desirable.
  • Some travel may be required - up to 10%

Nice to have

  • Bachelor's degree in computer science, Information Systems, Engineering, Marketing, Business, or a related field.
  • 12+ years of experience designing, implementing, and supporting marketing technology solutions, including at least 4 years within the biotechnology, pharmaceutical, or life sciences industries.
  • 5+ years of hands-on experience with Salesforce Marketing Cloud and other marketing automation platforms, including enterprise integrations.
  • Salesforce Marketing Cloud certifications preferred.
  • Proven experience designing and implementing omnichannel marketing solutions and customer engagement strategies.
  • Strong understanding of Agile methodologies, including user story development, backlog grooming, and sprint collaboration.
  • Experience partnering with Salesforce Solution Architects and Business Analysts to translate business requirements into scalable Marketing Cloud and Data Cloud solutions.
  • Hands-on experience with Email Studio, including A/B testing, segmentation, triggered sends, personalization, microsites, landing pages, and campaign wave execution.

Skills

  • Stay current with Salesforce Marketing Cloud and Data Cloud releases, automation capabilities, product updates, and future roadmaps.
  • Deep expertise across Salesforce Marketing Cloud Studios and Builders.

Compensation

  • The expected base pay range for this position is $165,000 - $231,000 plus bonus, stock equity, and comprehensive benefits.

Benefits

  • Apply industry best practices in marketing automation, AI, and machine learning to improve customer engagement, operational efficiency, and campaign performance.
  • This position is based in our Irvine, California headquarters, featuring a collaborative campus environment with onsite gym, pool, snacks, beverages, and occasional catered meals.

Equal opportunity

  • Equal Opportunity Employer.
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