Petlab CO

Petlab CO

Director of Influencer Marketing (Remote in Austin Texas)

Austin, Texas, United States · Director

Sponsorship not specified$115k-$150kDetected 55 days ago
SparkPerformance MarketingInfluencer MarketingNegotiation

About the role

  • Influencer marketing is becoming one of the most important growth levers for PetLab Co.
  • You will work extremely closely with the paid media and creative teams to ensure influencer content becomes a core driver of our performance marketing engine.
  • Hello, my name is Forest, VP of Marketing at PetLabCo., and I need your help.

Responsibilities

  • Think fast and move fast Take ownership of their work Love solving complex growth challenges Bring structure and clarity to fast-moving environments As a rapidly growing company, you'll have significant autonomy and the opportunity to build and shape an entire marketing function.
  • We are looking for a Director of Influencer Marketing to build and scale a world-class influencer engine that drives both organic brand growth and direct response performance marketing.
  • As the ecosystem evolves, particularly with the rapid rise of Meta Partnership Ads, TikTok Spark Ads, and creator-driven performance creative, we see a massive opportunity to build an influencer program that not only drives awareness, but also powers our paid acquisition strategy at scale.
  • This role is responsible for building and leading a high-performance influencer program spanning macro, mid-tier, and micro creators, producing content that performs both organically and as high-converting paid social ads.
  • The Director of Influencer Marketing will own the full influencer lifecycle - from creator sourcing and relationship management through to creative strategy, campaign execution, performance analysis, and scaling the program through systems, automation, and team building.
  • This role requires a highly strategic but deeply hands-on operator who thrives in fast-moving environments and is excited about building and scaling programs quickly.
  • Your mission will be to build and scale this influencer engine, identifying the right creators, building meaningful relationships with them, and developing content strategies that consistently produce high-performing ad creative.
  • You will work extremely closely with our paid media and creative teams to ensure influencer content performs at scale and contributes directly to revenue growth.
  • This role is an opportunity to build something truly significant, an influencer program capable of working with hundreds of creators every month, producing content that drives measurable performance across our marketing channels.
  • Ideal Candidate Profile We're looking for someone who has successfully built and scaled influencer programs in high-growth consumer brands and understands how influencer content can drive both brand growth and performance marketing results.

Nice to have

  • We move quickly, test aggressively, and scale what works.

Compensation

  • $115,000 to $150,000 plus bonus and benefits Description PetLab Co. is the world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.

Benefits

  • We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability.

Company info

  • We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds.
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