Goodleap

Senior Product Marketing Manager

San Francisco, CA · Senior · Contract

Sponsorship not specified$130k-$140kDetected 6 days ago

Data AnalysisProduct StrategyStakeholder ManagementSalesCustomer SuccessResearchLeadershipCommunicationCollaboration

About the role

About GoodLeap: GoodLeap is a technology company delivering best-in-class financing and software products for sustainable solutions, from solar panels and batteries to energy-efficient HVAC, heat pumps, roofing, windows, and more.
Over 1 million homeowners have benefited from our simple, fast, and frictionless technology that makes the adoption of these products more affordable, accessible, and easier to understand.
This role is ideal for a strategic product marketer with experience in fintech, payments, or B2B platforms, who can translate complex products into clear, compelling value propositions.

Own and execute go-to-market strategies for B2B payments technology and financing products, with growing responsibility for new SaaS platform capabilities for home improvement trades.
Develop clear, differentiated product positioning and messaging across payments acceptance, financial workflows, and business operations.
Partner closely with Product, Sales, Customer Success, and Creative to ensure alignment between product strategy, customer needs, and commercial execution.
Support early-stage SaaS product go-to-market strategy and execution, including positioning, messaging, and launch readiness.
Lead cross-functional launches and adoption campaigns for payments and financing products, including new features, programs, and product releases.
Collaborate with Marketing and Sales to deliver integrated campaigns across lifecycle, demand generation, and customer communications.
Test, refine, and optimize messaging, channels, and tactics to drive adoption, usage, and revenue impact.
Support acquisition, activation, and expansion motions by aligning product messaging to contractor, SMB, enterprise, and strategic partner needs.
Analyze campaign and product performance to surface insights and continuously optimize go-to-market execution.
Develop a deep understanding of how contractors and home improvement professionals manage payments, financing, and day-to-day business operations.

Strong understanding of merchant services or B2B payments, financing products, and the operational needs of home improvement trade businesses.
it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position.
If you are an extraordinary professional who thrives in a collaborative work culture and values a rewarding career, then we want to work with you!
Required Skills, Knowledge and Abilities:
This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and other skills required for the position.

7+ years of experience in B2B or B2B2C product marketing, with 4+ years of highly relevant experience within fintech, merchant services, payments technology, or financial services platforms, preferred.

Experience supporting early-stage or evolving product lines, including contributing to go-to market strategy ahead of full launch.
Proficiency with product marketing, analytics, and campaign tools.
Highly analytical with strong storytelling, positioning, and messaging skills.
Excellent communication, collaboration, and stakeholder management abilities.
Comfortable operating in fast-paced, high-growth environments with evolving product roadmaps.
Our platform has led to more than $30 billion in financing for sustainable solutions since 2018.

$130,000 - $140,000 annually Additional Information Regarding Job Duties and Job Descriptions: Job duties include additional responsibilities as assigned by one's supervisor or other managers related to the position/department.

This listing is sourced directly from Goodleap's careers page and normalized into a canonical job model.