David Yurman

David Yurman

Senior Director, Brand Marketing Strategy

New York, NY · Director

Sponsorship not specified$190k-$215kDetected 15 days ago
Project ManagementContent MarketingBrand StrategyCRMResearchLeadershipCommunicationCollaborationProblem Solving

About the role

  • When the artists began collaborating, their goal was simply to make beautiful objects to wear.
  • David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
  • The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand.

Responsibilities

  • Go-to-Market Strategic Planning: Develop and execute comprehensive go-to-market strategies for product campaigns, ensuring alignment with business goals and market trends.
  • Develop Marketing Campaigns per Channel: Develop clear marketing strategies to execute the campaigns across all critical customer facing channels including paid advertising, social, site, CRM (email etc.), Retail, Loyalty / VIC and more.
  • Project Leadership to Execution: Lead and manage campaign launches from inception to market entry, coordinating cross-functional teams, defining timelines and setting clear objectives.
  • Content Creation & Optimization: develop content strategy for campaigns and collaborate with cross functional teams to provide content strategies.
  • Work with Insights / Intelligence and/or xFN partners (e.g., eComm) to build test/learn plan pre and during campaigns.
  • Extract insights to optimize mid flight and to guide future campaigns.
  • Performance Measurement: Implement metrics and KPIs to measure the success of go-to-market initiatives, and iterate on strategies based on data-driven insights.
  • Develop and execute comprehensive go-to-market strategies for product campaigns, ensuring alignment with business goals and market trends.
  • Develop clear marketing strategies to execute the campaigns across all critical customer facing channels including paid advertising, social, site, CRM (email etc.), Retail, Loyalty / VIC and more.
  • Lead and manage campaign launches from inception to market entry, coordinating cross-functional teams, defining timelines and setting clear objectives.

Requirements

  • Strong track record of managing product launches and cross-functional teams.
  • Ability to adapt to a fast-paced and evolving business environment.
  • Proficiency in project management and budget control.
  • Familiarity with relevant tools and technology for go-to-market execution.
  • Utilize your in-depth knowledge of the US market to identify growth opportunities, target segments and competitive positioning.
  • Deliver a plan to develop strong understanding of critical International markets.

Nice to have

  • Bachelor's degree in Business, Marketing, or a related field (MBA preferred).

Compensation

  • $190,000 - 215,000
  • Base pay is one component of David Yurman's total compensation package, which may also include the following for eligible employees: access to healthcare benefits, 401(k) plan, bonus, employee discounts, Summer Fridays (corporate roles), generous paid time off, sick time, and more.

Company info

  • David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist. When the artists began collaborating, their goal was simply to make beautiful objects to wear. Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature. David Yurman collections are available at retail stores throughout the United States, Canada, Hong Kong and France and at locations worldwide, through their exclusive authorized fine jewelry and timepiece network of retailers.
  • Our Values
  • At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do. Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design. The Yurman family's guiding vision continually defines and redefines what it means to be the preeminent American luxury jewelry brand. We are committed to responsible business and social practices and to the protection and advancement of human rights. We believe in partnering with others who share these values and understand their importance.
  • Job Description
  • David Yurman is a celebrated American jewelry company founded in New York by David Yurman, a sculptor, and his wife, Sybil, a painter and ceramicist.
  • Led today by their son Evan, David Yurman creates timeless, yet contemporary collections for women and men defined by inspiration, innovation, consummate craftsmanship and cable - the brand's artistic signature.
  • At David Yurman, creativity, innovation and impeccable craftsmanship are at the core of everything we do.
  • Fueled by the energy of our hometown, New York City, artistic passion informs each and every jewelry design.
  • We are committed to responsible business and social practices and to the protection and advancement of human rights.
  • We believe in partnering with others who share these values and understand their importance.
  • Senior Director, Brand Strategy
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This listing is sourced directly from David Yurman's careers page and normalized into a canonical job model.