Dr. Squatch
Lifecycle Marketing Manager
Marina del Rey, California, United States · Contract
Sponsorship not specified$100k-$115kDetected 20 days ago
HTMLA/B TestingProject ManagementEmail MarketingCRMRecruitingCommunicationProblem SolvingPublic Speaking
About the role
- We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to join our Marketing team.
- Squatch's email and SMS lifecycle campaigns, with a focus on driving engagement, conversion, and retention.
- This role will report to the Senior Marketing Manager, Lifecycle.
Responsibilities
- Own and manage the email and SMS lifecycle campaign calendars across launches, seasonal moments, promotions, and brand priorities.
- Lead lifecycle campaign ideation and translate business goals into compelling email and SMS concepts.
- Manage end-to-end campaign execution, including briefs, segmentation, QA, scheduling, deployment, and reporting.
- Partner with integrated marketing, creative, web, merchandising, and international teams to align lifecycle campaigns with broader company priorities.
- Build and manage customer segments in Klaviyo and Postscript to support more personalized, performance-driven communications.
- Coordinate with agencies / platform partners to improve performance and explore new testing, personalization, automation, and beta opportunities.
- Proven ability to independently manage email and SMS campaigns from concept through launch and reporting.
- Exceptionally, DRSQ may choose to supplement that internal team with support from temporary staffing agencies, placement services, and/or recruiting agencies ("Agency").
Nice to have
- 4-5+ years of experience in lifecycle marketing, email marketing, CRM, or retention marketing, ideally in a DTC/eCommerce environment.
- Strong understanding of email and SMS marketing fundamentals, including segmentation, personalization, testing, deliverability, and customer journeys.
- Strong analytical, communication, and project management skills, with the ability to turn campaign data into clear insights and recommendations.
- Familiar with Google Workspace
- familiarity with HTML/email coding is a plus.
- Someone who gets things done without perfect resources, takes ownership, proactively helps others, stays positive, and has a good sense of humor.
Skills
- Excellent attention to detail, problem-solving skills, and commitment to strong QA.
Compensation
- will be commensurate with the candidate's experience and local market rates.
Benefits
- include medical, dental, vision, 401k with Squatch match, and PTO.
- We also have great perks like healthy snacks, frequent company events, and of course, free products!
- Apply email and SMS best practices, including deliverability, list health, inbox placement, sender reputation, compliance, and QA.
Company info
- Our core values come naturally and make us a better, more whole, and unique team.
- We are Bold & Innovative - we are creative, rethink how things are done, and find a way.
- We Play to Win - we have high standards, we encourage ownership of work, we are scrappy, we act with urgency, and we invest in the outcome of our work.
- We are Team Squatch - we are humble, help others outside our own wheelhouse, stay positive, have fun, and have approachable and transparent leadership.
- We offer a competitive salary in a growth-focused & collaborative team environment.
- Benefits include medical, dental, vision, 401k with Squatch match, and PTO.
- For Applicants with Disabilities.
- Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process.
- If you need any accommodations during the hiring process, please let us know when you submit your application and we'll do our very best to adjust as needed.
- For Information regarding Data Privacy, please review https://privacy.drsquatch.com/.
- Unsolicited Resume Policy.
- Squatch ("DRSQ") employs an internal Talent Acquisition department.
Equal opportunity
- Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the
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