Canada Goose
Sr. Manager, Global CRM Strategy
Toronto, Ontario, CAN · Senior
Sponsorship not specifiedDetected 48 days ago
A/B TestingCRMLeadership
About the role
- Based in our Toronto headquarters, this role is the architect of our global CRM vision-responsible for designing how we engage customers across every stage of their journey.
- While Lifecycle Marketing is the engine, your focus is the strategy and orchestration behind it.
- You will define how engagement should work across channels, ensuring execution is aligned, coordinated, and impactful across regions and touchpoints.
Responsibilities
- Customer Journey Design & Orchestration
- Develop and operationalize advanced segmentation frameworks (behavioral, RFM, value-based).
Requirements
- 7+ years of experience in CRM Strategy, Lifecycle Marketing, or Customer Growth within a global retail, luxury, premium, or hospitality environment.
Company info
- Own and evolve the global CRM and customer strategy, defining how Canada Goose engages customers across acquisition, onboarding, growth, retention, and reactivation.
- Own the end-to-end CRM strategy. Define how we acquire and engage customers across their entire lifecycle, ensuring every touchpoint feels premium and personalized
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This listing is sourced directly from Canada Goose's careers page and normalized into a canonical job model.