Engine
Sr. Principal, Growth & AI Systems
Remote - USA · Principal
Sponsorship not specified$142k-$197kDetected 65 days ago
SQLData EngineeringLLMsSalesforcePerformance MarketingLeadership
About the role
- Engine's Performance Marketing team has a unique opportunity to significantly scale the impact of our paid programs.
- Principal, Growth & AI Systems is the connective tissue between Engine's data infrastructure and our media channels - and the person responsible for making the entire Performance Marketing team AI-native over time.
- This role reports to the Director of Performance.
Responsibilities
- Build a MarTech infrastructure to support a Growth team with ambitious targets allowing us to seamlessly enrich our 1P data and connect with our ideal clients.
- Implement and own our attribution infrastructure in partnership with our Analytics and Product teams to ensure proper measurement is feeding how we report impact
- Drive measurable improvements in Google Optimization Score and Meta EMQ score by feeding platforms the full conversion funnel, not just platform-reported events
- Partner with the analytics team to define which events and audiences flow into our media platforms and in what format
- consolidate, kill what isn't working, and build a maintained skill library to supercharge our team
- Build and document repeatable AI workflows for audience segmentation, creative brief generation, channel optimization, performance reporting, and channel expansion
- Evaluate, onboard, and own AI tools relevant to performance marketing including vendor relationships and team training
- Maintain the team's AI system over time as models, tools, and channels evolve - this is not a "set it and forget it" role
- Build the measurement and signal architecture for each new channels before launch - defining the "channel readiness checklist" that net-new channels must meet before spend begins
- Build automated alerts and anomaly detection so Performance Managers spend less time on reporting and more time on strategy
Requirements
- 7-10 years in marketing technology, performance marketing, or growth engineering
- Experience working alongside or within a data/analytics team, you understand how to consume data infrastructure
- You can translate between marketing language and technical language with equal fluency - comfortable in a room with the analytics team in the morning and a Performance Manager in the afternoon
- You are NOT a marketing generalist who "also knows some AI tools" - technical depth on signal and attribution is non-negotiable
Compensation
- Our compensation packages are based on several factors, including your experience, expertise, and location.
- In addition to a competitive base salary, total compensation may include equity and/or variable pay (OTE).
- Your recruiter will share your complete compensation package as you move through the process.
- Base Pay Range
- $142,400 - $197,000 USD
- The Engine Edge: Perks & Compensation
Benefits
- To make this vision real, we're looking for exceptional, mission-driven people to help redefine how businesses manage and experience travel.
- Perks and benefits may vary based on employment type, location, and more.
Company info
- Our mission is to power connection through simplified travel and this role is a key hire in building a firm technical foundation for how we scale.
- Join us on our mission to transform how work travel works-for businesses, for travelers, and for the industry.
- At Engine, we're transforming business travel into something personalized, rewarding, and simple.
- We believe the future of travel should be seamless and powered by technology that delights customers at every step.
This listing is sourced directly from Engine's careers page and normalized into a canonical job model.