Sophos
Senior Paid Media Manager
United States · Senior
Sponsorship not specified$125k-$209kDetected 33 days ago
Machine LearningComputer VisionA/B TestingCybersecurityDetection EngineeringSEMGoogle AdsMarketing AnalyticsSalesforceGoogle AnalyticsCRMGrowth MarketingForecastingResearchLeadershipCommunication
About the role
- Together with expert advisory services, these capabilities help organizations proactively reduce risk and respond faster, with the visibility and scalability needed to stay ahead of evolving threats.
Responsibilities
- Partner with the Global Growth Marketing leadership to ensure the paid media strategy is anchored to Sophos' global demand generation priorities, campaign themes, and growth drivers.
- Co-develop global paid media standards, governance frameworks, and reporting.
- Build forecasting models to project pipeline contribution, flag budget pacing risks, and scenario-plan channel mix shifts in response to performance data.
- Work with agency partners and internal stakeholders to plan, launch, and optimize campaigns across paid search (Google Ads, Microsoft Bing), paid social (LinkedIn, Reddit, YouTube), programmatic display, and emerging channels such as podcasts and connected TV.
- Lead account-based marketing (ABM) integration with paid media, coordinating with the ABM and sales teams to reach high-value target accounts with precision and personalization.
- Develop audience segmentation strategies that align channels and creative to buyer personas, segments, and stages in the buying cycle.
- Manage and evolve retargeting programs to accelerate pipeline by re-engaging in-market accounts.
- Drive a rigorous, always-on experimentation culture: plan and execute structured A/B and multivariate tests across creative, copy, landing pages, audience segments, and bidding strategies.
- Partner with the Web and Marketing Operations teams to improve landing page conversion rates, ensuring paid traffic flows to high-converting, on-message experiences.
- Evaluate and pilot emerging media channels and ad formats; build business cases for new investment areas based on test results.
Requirements
- Experience with programmatic display and/or content syndication platforms (e.g., DV360, The Trade Desk, 6Sense).
- Hands-on experience with ABM platforms (6sense) and coordinating paid media with account-based plays.
Skills
- Google Analytics 4, PowerBI; and hands-on experience with a CRM (Salesforce).
- Sophos meets organizations wherever they are in their security maturity and grows with them to defeat cyberattacks.
- Sophos is headquartered in Oxford, U.K. More information is available at www.sophos.com.
Compensation
- Manage and optimize a multi-million dollar annual paid media budget with a disciplined, ROI-first approach to allocation across full funnel, campaigns, and audience segments.
- I n Canada, the base salary for this role ranges from $125,000 to $209,000.
- In the United States, the base salary for this role ranges from $142,000 to $236,000.
Benefits
- In addition to base salary, we offer additional compensation including bonus eligibility and a comprehensive benefits package.
Company info
- Sophos is a cybersecurity leader defending 600,000 organizations globally with an AI-driven platform and expert-led services.
- Its solutions combine machine learning, automation, and real-time threat intelligence with frontline human expertise from Sophos X-Ops to deliver advanced, 24/7 threat monitoring, detection, and response.
- Sophos offers industry-leading managed detection and response (MDR) alongside a comprehensive portfolio of cybersecurity technologies - including endpoint, network, email, and cloud security, extended detection and response (XDR), identity threat detection and response (ITDR), and next-gen SIEM.
- Sophos goes to market with a global partner ecosystem, including Managed Service Providers (MSPs), Managed Security Service Providers (MSSPs), resellers and distributors, marketplace integrations, and cyber risk partners, giving organizations the flexibility to choose trusted relationships when securing their business.
- Role Summary Sophos is seeking a Senior Paid Media Manager to join the Global Growth Marketing team and lead paid media execution for the Americas within a globally coordinated operating model.
- In this role, you will partner closely with Americas Field Marketing while collaborating with regional paid media counterparts in EMEA and APJ.
- You will provide senior ownership for Americas execution and contribute to global paid media standards, performance governance, testing frameworks, and reporting.
- This is a high-impact, highly visible role at the intersection of global strategy and regional execution.
- The ideal candidate can zoom out to align paid media strategy with Sophos' growth priorities and zoom in to optimize campaigns, channels, audiences, and creative for measurable business impact.
- plan and execute structured A/B and multivariate tests across creative, copy, landing pages, audience segments, and bidding strategies.
- Feed test results and performance insights back to the global paid media team to accelerate learning across regions.
Visa & Work Authorization
- While we are a remote first organization, applicants must have legal authorization to work in the jurisdiction where the position is posted, without requiring employer sponsorship.
This listing is sourced directly from Sophos's careers page and normalized into a canonical job model.