Inspire Brands
Vice President - Product Category Management & Culinary
Atlanta Support Center · Exec
Sponsorship not specifiedDetected 27 days ago
Product ManagementNegotiationSupply ChainProcurementLeadershipCommunicationMentoring
About the role
- The Vice President - Product Category Management & Culinary is the senior executive responsible for shaping and executing the strategy, performance, and profitability of product categories across the SONIC brand organization.
- Reporting directly to the SONIC Chief Marketing Officer, this leader will oversee category planning, product lifecycle management, assortment optimization, pricing, vendor relationships, and go-to-market strategies.
- We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company.
Responsibilities
- Drive innovation and identify opportunities for category expansion or repositioning
- Monitor category performance, adjusting strategies to optimize sales, margins, and inventory
- Lead the creation of new menu items that align with brand identity, consumer trends, and profitability goals
- Partner with brand experience to launch seasonal and promotional offerings
- Partner with merchandising and supply chain to optimize sourcing, vendor relationships, and cost efficiency
- Collaborate with brand experience and digital teams to develop category-specific promotional plans
- Collaborate with supply chain and procurement teams to source quality, sustainable, and cost-effective ingredients
- Build, lead, and develop a high-performing category & culinary management team.
- Ensure culinary excellence that supports overall brand reputation and customer satisfaction
- Use data-driven insights to drive decision-making and continuous improvement
Requirements
- 12+ years of progressive experience in product/category management, merchandising, or related fields, with at least 5 years in senior leadership roles
- Proven success in driving category growth, profitability, and innovation
- Strong analytical skills with expertise in P&L management and data-driven decision-making
- 4-year Degree in Business, Marketing or related field required. Advanced degree preferred
Nice to have
- 4-year Degree in Business, Marketing or related field required.
- Advanced degree preferred
- Experience in multi-unit retail, consumer goods, or foodservice industries highly preferred
Skills
- Exceptional strategic thinking skills with a strong commercial mindset
- Results-oriented with strong ability to balance short-term wins and long-term growth
- Collaborative leader who thrives in a fast-paced, dynamic environment
- Excellent leadership, communication, and negotiation skills
Benefits
- This VP will also drive the overall culinary vision, innovation, and operational excellence across all food and beverage outlets within the organization.
- Define and implement the overall vision, strategy, and long-term roadmap for all product categories
- Develop and execute the company's culinary vision, strategy, and innovation roadmap
- Establish KPIs and dashboards to measure category health and business performance
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