Informa Group Plc.
Product Marketing Manager, Attendee
New York, NY, United States
Sponsorship not specified$75k-$90kDetected 4 days ago
ForecastingRecruitingResearchCommunicationCollaborationMentoringAdaptability
About the role
- We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets.
- This role can be based in our New York, NY, Boulder, CO, and Santa Monica, CA office.
- The Product Marketing Manager, Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing.
Responsibilities
- Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.
- Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, ensuring alignment with brand identity and market opportunities.
- Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimization.
- Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
- Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences.
- Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
- Working with the Campaign Manager and Comms Planner, build a plan to optimize the attendee journey, ensuring a seamless experience from acquisition to retention.
- Collaborate with the Campaign Manager and Comms Planner to design attendee-centric journeys that enhance engagement and deliver tangible results.
- Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.
- Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.
Requirements
- Proven experience in attendee marketing or product marketing, with expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a high paced environment.
- Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting.
- Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
Compensation
- take up to four days per year to volunteer, with charity match funding available too
Benefits
- Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
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