Betr
Regional VIP Lead, Southwest Market
United States
Sponsorship not specifiedDetected 29 days ago
CRMAccount ManagementOutbound SalesCadenceCommunicationCollaboration
About the role
- You won't just service a player book handed to you
Responsibilities
- Own Your Regional Pipeline: Proactively identify, target, and recruit new high-value players within your assigned region through direct outreach, referral networks, local events, and community presence - building your book from scratch.
- Leverage Referral & Network Channels: Develop relationships with introducers, affiliates, and existing players to generate warm VIP referrals and accelerate pipeline growth within your market.
- Own End-to-End Relationships: Manage a dedicated book of high-value players with personalized, multi-channel outreach (SMS, phone, email) that drives engagement and deepens loyalty.
- Lifecycle & Strategy Collaboration: Partner with the Head of Retention to build and refine the VIP lifecycle - from initial potting and onboarding through to long-term loyalty milestones.
- Hit Regional Revenue KPIs: Own and exceed weekly, monthly, and quarterly targets for VIP acquisition, active player count, NGR contribution, and market share within your region.
Requirements
- 2-5 Years of Relevant Experience: Online Gaming, Casino Hosting, VIP Account Management, or Player Development
- Regionally Connected: You know your market.
Nice to have
- Oversee bonusing for your assigned players - rewarding the right behaviors, managing reinvestment rates effectively, and protecting company margins.
- An existing book of high-value iGaming or casino players you can activate immediately upon joining.
- You know when to be generous and when to hold the line.
Benefits
- You understand that every bonus dollar is an investment with an expected return.
- Comfortable reading player reports, CRM dashboards, and profitability data to guide your outreach strategy and bonus decisions.
- Bonus Oversight & Execution: Oversee bonusing for your assigned players - rewarding the right behaviors, managing reinvestment rates effectively, and protecting company margins.
- Monitor Player Health: Track activity drops and behavioral shifts to execute proactive reactivation strategies before churn occurs.
- We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences.
This listing is sourced directly from Betr's careers page and normalized into a canonical job model.