Faire

Product Marketing Lead

San Francisco, CA

Sponsorship not specified$180k-$248kDetected 1 day ago

Machine LearningA/B TestingProduct ManagementCRMResearch

About the role

We have PMMs focused on each side of the marketplace: the brands who sell on Faire, and the retailers who buy from them.
We're looking for a senior product marketer we'd trust with any area we prioritize.

Find new opportunities in your area and lead them from concept through implementation. Set the strategy rather than executing someone else's brief.
Own end-to-end GTM for your area, from positioning through launch and adoption, and influence the long-term GTM direction with cross-functional leaders.
Develop deep customer understanding and translate it into clear, compelling positioning
Build positioning from scratch and reposition existing products so they land with new or shifting audiences.
Develop messaging narratives and personas that connect multiple products into one coherent story, driving long-term engagement and retention rather than one-off launch messaging.
PMMs partner closely with Product, Design, Marketing, and Revenue to shape programs from the ground up, develop positioning and messaging, lead GTM strategy, and drive awareness and adoption.
You'll be the marketing owner for your product area: you set the GTM strategy, make the calls, and deliver it, working as a peer with a senior cross-functional and executive team.
Set direction and own the area
Move fast: You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.

Required
10+ years in product marketing or closely related GTM roles, including 6+ in core PMM, owning the GTM strategy for a product area end to end, setting direction, finding opportunities others haven't named, and leading them from concept through outcomes.
Builds positioning from scratch, repositions existing products, and holds a coherent narrative across multiple launches rather than siloed product stories.
Experience driving adoption through a sales-assisted or lifecycle-driven motion: enabling sales teams to pitch and close, and/or building lifecycle and CRM comms.
Sets measurable GTM goals, architects incrementality and A/B testing with analytics partners, and builds the business case and ROI for the work. Fluent in the metrics that move the business.
A bias to action and fast iteration: ships to learn, sets their own deadlines and beats them, and stays flexible as new information comes in.
Experience influencing product roadmaps and program design upstream, not just executing at launch.
Experience building thematic campaigns across product areas, not just siloed launches.
Actively experiments with and adopts AI tools to sharpen and accelerate their work, and helps the team find real ways to use AI in PMM craft.

Background in STEM, management consulting, finance, or other quantitative fields.
Experience in high-growth or scaling environments where PMM infrastructure was still being built.
Familiarity with how independent retailers or small business owners make decisions and what earns their trust.
Two-sided marketplace background, where brand and buyer motions are distinct but interdependent.

Faire is a technology wholesale platform built on the belief that the future is local.
Product Marketing at Faire is a strategic function embedded across the product lifecycle.
Communicates and aligns senior stakeholders at the executive level.
Experience conducting or directing customer research and translating findings into positioning and strategy.

San Francisco: The pay range for this role is $180,000 - $247,500 per year.
Actual base pay will be determined based on permissible factors, including transferable skills, work experience, market demand, and primary work location.
The base pay range provided is subject to change and may be modified in the future.
Additionally, hybrid in-office roles will have the flexibility to work remotely up to 4 weeks per year.
The pay range for this role is $180,000 - $247,500 per year.

This role will also be eligible for equity and benefits.
Guide cross-functional GTM teams to operationalize complex, multi-channel campaigns, sequencing customer engagement and education to drive behavior change at the right moments.

Make Faire feel simple to customers. Cut jargon, kill messaging that doesn't matter, and push back on product complexity that won't land.
Drive adoption through the right motion for your area, whether sales-assisted or lifecycle-driven: equip sales teams to pitch and close, and build lifecycle and CRM comms that move customers from awareness to adoption to retention.
You'll own meaningful problems that serve customers around the globe with the agency to move fast and see your results clearly.

This listing is sourced directly from Faire's careers page and normalized into a canonical job model.