Branch Metrics

PLG Growth Marketing Manager

New York, NY, United States

Sponsorship not specified$135k-$175kDetected 4 days ago

A/B TestingSEOSEMGoogle AdsGrowth MarketingLeadershipCommunication

About the role

From click to conversion, we make growth measurable.
We take pride in making meaningful investments in our team's health, wealth, and growth so individuals can thrive as we scale.
Trusted by brands like Instacart, Western Union, NBCUniversal, ZocDoc, and Sephora, we're big enough to matter, small enough for you to make a real impact.

At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work.
Our unparalleled attribution, backed by AI-enhanced linking, is trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution.
We bring the same rigor to how we build our team, by empowering our people to move fast, own outcomes, and build something that matters.
Our culture values smart, humble, and collaborative teammates who take accountability and drive results in an environment where their work truly moves the business forward.
We are innovative, scaling with purpose, and led by seasoned leaders who know how to build enduring companies.
You'll own the free-to-paid journey end to end - from the moment someone signs up, through activation and first value, to the upgrade that turns them into a paying customer.

5+ years of hands-on growth marketing experience, ideally in B2B SaaS or product-led / self-serve environments.
A track record of improving funnel metrics - signup, activation, and free-to-paid conversion - through experimentation.

Turn product and behavioral data into insight - pinpoint drop-off, size opportunities, and prioritize the experiment roadmap.
Align in-product, email, and on-site messaging across the self-serve journey in partnership with PMM and Email teams.
Report on funnel performance and self-serve revenue contribution to leadership - clearly, frequently, and in business terms.

Actual compensation will be determined based on skills, experience, and geographic location and may be more or less than the amount shown above.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions.

If you're excited by the grit of building, rapid learning, and shaping the future of customer growth, you'll find your place here.

Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies.
The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent.
With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA.
World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
At Branch, we power every touchpoint with links that work and insights that prove it.

This listing is sourced directly from Branch Metrics's careers page and normalized into a canonical job model.