Coastal Wave Recruiting
Founding GTM Strategy
San Francisco, California, United States
Sponsorship not specifiedDetected 38 days ago
CRMSalesLogisticsResearchCommunication
About the role
- This is a rare founding role sitting at the intersection of product, sales, and marketing - with a fast track to Head of Product Marketing.
- You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales.
Responsibilities
- Own the product launch process and narrative for new features - translating technical capabilities into clear customer value Create sales enablement materials including demo scripts, case studies, and objection handling frameworks Build and maintain market narrative and positioning through customer research and persona development Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy In your first 30 days - sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing
Compensation
- Salary & equity
Benefits
- Our client is a fast-growing AI logistics startup at Series B turning Series C, seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch.
- Salary & equity
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