Coastal Wave Recruiting

Coastal Wave Recruiting

Founding GTM Strategy

San Francisco, California, United States

Sponsorship not specifiedDetected 38 days ago
CRMSalesLogisticsResearchCommunication

About the role

  • This is a rare founding role sitting at the intersection of product, sales, and marketing - with a fast track to Head of Product Marketing.
  • You'll be responsible for shaping how the market understands the product, enabling the sales team, and turning customer insights into a sharper, more compelling narrative as the company scales.

Responsibilities

  • Own the product launch process and narrative for new features - translating technical capabilities into clear customer value Create sales enablement materials including demo scripts, case studies, and objection handling frameworks Build and maintain market narrative and positioning through customer research and persona development Analyze sales calls, customer feedback, and product usage data to continuously improve messaging and GTM strategy In your first 30 days - sit in on every sales call, audit all existing marketing materials, and shadow the Director of Marketing

Compensation

  • Salary & equity

Benefits

  • Our client is a fast-growing AI logistics startup at Series B turning Series C, seeking their first GTM Strategy hire to build product marketing and go-to-market strategy from scratch.
  • Salary & equity

This listing is sourced directly from Coastal Wave Recruiting's careers page and normalized into a canonical job model.