Northern Trust

Northern Trust

Senior Measurement & Ad Operations Strategist

Toronto, Ontario, Canada · Senior

Sponsorship not specifiedDetected 7 hours ago
JavaScriptHTMLiOSSQLRESTData VisualizationGoogle AdsMarketing AnalyticsGoogle AnalyticsCRMAccount ManagementProcess ImprovementHRISSignal ProcessingAPI TestingLeadershipMentoring

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40Risky
Cap-exempt (no lottery)0
Sponsors this role90
Entry-level history0
PERM / green-card track0
Lottery odds40
Fits your clock70

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About the role

  • This role sits at the intersection of measurement, tracking infrastructure, and analytics leadership, the connective tissue between the data our clients see and the decisions our media teams make.
  • Approximately 70% of the workday on a computer and 30% interacting with team members or clients.
  • What You Will Bring: Core Experience (5-8+ years) Paid media, ad operations, marketing analytics, or measurement with hands-on ownership of tracking and reporting infrastructure.

Responsibilities

  • Architect and maintain client-side and server-side tracking (GTM web/server containers, dataLayers, Conversions APIs-Meta CAPI, Google Enhanced, TikTok Events API)
  • Own GA4 implementation and lead end-to-end tag QA
  • Own reporting architecture, dashboards, and automated data pulls (paid, CRM, web analytics)
  • Build and scale AI-assisted reporting processes and manage connector tools (Supermetrics, PowerMyAnalytics)
  • Lead performance reporting and trend analysis for clients and internal leadership
  • Own attribution modeling (multi-touch, data-driven) and incrementality testing (geo holdouts, conversion lift)
  • Build and maintain CRM/first-party data connections to media platforms (Customer Match, Meta Custom Audiences/CAPI, offline conversions)
  • Own data feed setup, management, and optimization across accounts; troubleshoot disapprovals and rejections
  • Manage budget pacing with dashboards and alerts
  • Build ad scripts and rules-based automation to reduce manual upkeep

Requirements

  • Office hours are generally Monday - Friday, 9:00 am - 5:00 pm ET rare overtime and weekend work may be required, during peak seasonal periods.
  • Post-secondary degree in marketing, advertising, web development, computer science, or equivalent work experience

Nice to have

  • GA4 fluency required
  • Adobe Analytics a plus
  • Platform certifications a plus: GA4, Google Ads, Meta Blueprint, Google Tag Manager

Skills

  • Google Tag Manager (including server-side containers, dataLayers, UTM governance, HTML/JavaScript, and basic server/cloud concepts)

Compensation

  • This role has a target salary range of $70,000.00 CAD - $100,000.00 CAD.
  • In addition to base salary, Northern offers a comprehensive total rewards package, including health & dental benefits, RRSP matching, profit sharing, and other perks.

Company info

  • You'll join a tight-knit team of 6-8 talented Paid Media professionals who move fast and think strategically.
  • You'll partner directly with Account Management and Marketing Leadership to shape client strategy, collaborate with top-tier measurement consultants, and report to the Senior Director of Digital Advertising, someone who values data expertise and gives you room to innovate.
  • This is a role where your tracking and measurement work directly influences how the team thinks about our client's success.
  • Compensation
  • This role has a target salary range of $70,000.00 CAD - $100,000.00 CAD.
  • Placement within this range is based on relevant skills, directly applicable experience, and depth of expertise.
  • Candidates with solid experience that meets most, but not all, role requirements typically fall near the mid-point of the range.
  • In addition to base salary, Northern offers a comprehensive total rewards package, including health & dental benefits, RRSP matching, profit sharing, and other perks.
  • Equity and Diversity
  • Northern welcomes applications from all qualified individuals and is dedicated to fostering a culture of inclusivity, employment equity, and diversity in the workplace.
  • We encourage candidates from all backgrounds to apply, including but not limited to members of visible minorities, Indigenous peoples, individuals with diverse abilities, and those of all gender identities and expressions.
  • We are also committed to ensuring an inclusive and accessible recruitment process.
  • Accommodations are available at every stage of the hiring process.

Equal opportunity

  • If you prefer not to be recorded or require an accommodation, please let us know in advance. This will not affect your candidacy. All interview information is used solely for recruitment purposes and managed in accordance with Ontario privacy requirements.
  • If you prefer not to be recorded or require an accommodation, please let us know in advance.
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