rednucleus
Director, Omnichannel Strategist (Life Sciences)
United States · Director · Full-time
Sponsorship not specifiedDetected 20 days ago
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About the role
- This role is internal-facing, working closely with brand, marketing, analytics, and technology teams to ensure omnichannel programs are data-driven, insight-led, and seamlessly orchestrated.
- The ideal candidate combines strategic consulting skills with hands-on execution experience-able to frame big-picture strategies while also rolling up their sleeves to translate those strategies into actionable programs.
- Apply AI tools and frameworks to enhance customer insights, content strategy, and channel orchestration.
Responsibilities
- Partner with brand and cross-functional stakeholders to define omnichannel engagement strategies aligned to business goals.
- Lead data consulting and modeling discussions, ensuring segmentation and predictive insights drive targeting and personalization.
- Develop data-driven personas and journey maps, validated by research and real-world data sets.
- Support training and change management efforts to drive omnichannel adoption and best practices across teams.
- Program Design & Orchestration
- Partner with content, media, field, and technology teams to orchestrate campaigns across email, web, social, paid, and field channels.
- Collaborate with analytics teams to run predictive and performance modeling that informs future campaign design.
- Exposure to advanced analytics, BI tools, AI, and orchestration platforms that drive measurable business impact.
- Support of the community organizations you are passionate about
- Ongoing programs and events designed to bring our global team together
Requirements
- Strong knowledge of business intelligence tools: Tableau, Power BI, Qlik.
- Experience with data-driven persona development and journey design validated by research and real-world data.
- Hands-on experience with orchestration platforms: Veeva CRM/CLM, Salesforce Marketing Cloud, Adobe Experience Cloud, Marketo.
- 5-7 years of experience in digital marketing, customer engagement, or omnichannel planning, preferably in healthcare or life sciences.
- Familiarity with predictive modeling, data-driven targeting, and AI tools for content, customer journey design, or campaign optimization.
- Proficiency with social and search tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, SEO/SEM platforms (Google Analytics, SEMrush, Moz), and social listening/monitoring tools (Sprinklr, Hootsuite, Brandwatch).
- Proven ability to consult internally, lead workshops, and influence stakeholders.
Nice to have
- Bachelor's degree in Marketing, Business, Analytics, or related field
- advanced degree a plus.
Skills
- Tableau, Power BI, Qlik.
- Experience supporting training and organizational change management initiatives.
- Strong analytical, communication, and collaboration skills.
- Opportunity to shape omnichannel engagement strategies across high-visibility brands.
- Collaborative, cross-functional culture where strategic thinking and execution agility are equally valued.
- What You Will Enjoy at Red Nucleus
- Competitive pay, incentives, retirement, and income security programs
- Comprehensive benefits and wellness programs focused on healthy lifestyles
- Generous paid time off, employee assistance programs, and flexible work arrangements
Benefits
- Diversity, equity and inclusion are valued at Red Nucleus and we believe we have a shared responsibility to provide
- We do not discriminate on the basis of race, color, national origin, religion, caste, sexual orientation, gender, age, marital status, veteran status, or disability status.
Company info
- Red Nucleus is hiring an experienced Omnichannel Strategist to join our global Medical Affairs team!
- This role can be full-time remote in the US.
- Our purpose is advancing knowledge to improve lives.
- We succeed by being the premier provider of strategic learning and development, scientific advisory services, and medical communications solutions for the life sciences industry.
- Our global team is composed of nearly 1000 full-time employees whose commitment to creativity, quality, and on-time delivery is unrivaled in our space.
- At Red Nucleus, we believe in providing a rich working environment that pushes us to innovate in ways that engages our employees to be their best selves.
- Our culture is about meaningful work, a true sense of community, and fun.
- We love to celebrate our people and we are proud to have been internationally recognized as a "Great Place to Work".
Equal opportunity
- We love to celebrate service anniversaries, holidays, diversity and inclusion events, project milestones, and anything else that is meaningful to our employees
- equal opportunity and foster an inclusive spirit.
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