Lennar
Regional Organic Content Specialist
Houston, TX (Job Posting Location)
Sponsorship not specifiedDetected 21 days ago
Data AnalysisCanvaContent MarketingPerformance ManagementCustomer SupportCadencePhotographyTime ManagementMicrosoft Office
About the role
- Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.
- This role ensures timely, relevant, and locally resonant content is planned, created using corporate templates, and published to align with national brand goals while engaging regional audiences.
- Partnering with both local and national teams, this role ensures organic content efforts contribute meaningfully to broader business objectives.
Responsibilities
- Lead the execution of organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube, ensuring alignment with regional business goals and national brand positioning.
- Develop and oversee content creation workflows, leveraging Canva templates while guiding messaging strategy, sourcing visuals, managing legal approvals, and optimizing publishing cadence via Sprinklr.
- Monitor, analyze, and engage with audiences, acting as the voice of the brand to foster community connection and manage reputation across platforms in a timely, brand-consistent manner.
- Champion regional visibility by developing tailored organic campaigns that support division-level priorities, events, and promotions.
- Drive content strategy through Air Table planning, partnering with the Regional Campaign Manager to prioritize messaging and ensure cross-channel alignment.
- Oversee regional asset libraries, ensuring all photography and creative assets in Crooze are current, brand-compliant, and accessible to key partners across the marketing team.
- Ensure brand consistency by acting as a subject matter expert on Lennar's visual and messaging standards, applying updates and educating partners as needed.
- Lead performance reviews of organic channels, interpreting trends in engagement, reach, and follower growth to shape content direction and inform strategy.
- Provide insight-driven recommendations to optimize content mix, post timing, and channel tactics for stronger impact across target audiences.
- Own the optimization of Google Business listings for Welcome Home Centers and communities, ensuring accurate representation and improved local search visibility.
Requirements
- Bachelor of Science or Arts degree or equivalent required/ High school diploma or GED required.
- Minimum 2-4 years of experience is required.
- Computer skills and competencies are required.
- Knowledge of Microsoft office applications is required.
- Knowledge of Canva is required.
Compensation
- From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
Benefits
- At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth.
- Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of.
- To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations.
- From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies.
- Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day.
- Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms.
- Visit Lennartotalrewards.com to view our suite of benefits.
Company info
- Overview | LinkedIn https://www.linkedin.com/company/lennar/ > for the latest job opportunities.
- Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
- At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally.
Equal opportunity
- equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
This listing is sourced directly from Lennar's careers page and normalized into a canonical job model.