HeyGen
Growth Marketing Specialist
San Francisco / Los Angeles
Sponsorship not specified$110k-$150kDetected 81 days ago
A/B TestingGoogle AdsMeta AdsGoogle AnalyticsGrowth MarketingPerformance MarketingVendor ManagementResearch
About the role
- Our Growth Marketing Specialist will thrive in the weeds: launching campaigns, pulling keyword reports, adjusting bids, standing up A/B tests, and constantly looking for the next channel or angle to test.
- You'll work across Google, Meta, YouTube, Apple Search Ads, and emerging channels - we are constantly expanding.
Responsibilities
- Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, ChatGPT, Apple Search Ads).
- Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance
- Help manage day-to-day influencer operations - sourcing/managing relationships with micro-influencers, partner comms, performance monitoring, activation, invoicing
- Own day-to-day relationships with external agencies and vendors across podcast, creative, UGC, and affiliate channels - managing deliverables, timelines, and performance accountability
- Partner with in-house creative and agency teams to analyze what's working across ad creative, identify top performers, and feed data-driven insights back into future creative iterations
- Paid campaign execution & reporting: Launch, manage, and optimize campaigns across Google Ads (Search, PMax), Meta/Instagram, YouTube, TikTok, and emerging channels (Reddit, ChatGPT, Apple Search Ads).
- Keyword research & bid management: Conduct ongoing keyword research, manage bid strategies, and adjust budgets based on performance
- Influencer program support: Help manage day-to-day influencer operations - sourcing/managing relationships with micro-influencers, partner comms, performance monitoring, activation, invoicing
- Agency & vendor management: Own day-to-day relationships with external agencies and vendors across podcast, creative, UGC, and affiliate channels - managing deliverables, timelines, and performance accountability
- Creative performance analysis: Partner with in-house creative and agency teams to analyze what's working across ad creative, identify top performers, and feed data-driven insights back into future creative iterations
Requirements
- 3 years of hands-on experience in growth marketing, performance marketing, or paid acquisition - internships and agency experience count
- Familiarity with mobile attribution and analytics tools, particularly AppsFlyer and Google Analytics 4
Nice to have
- Over the last decade, visual content has become the preferred method of information creation, consumption, and retention.
- Learn more at www.heygen.com.
- Position Summary
- HeyGen is growing fast, and our growth marketing engine needs to keep pace.
- Proficiency in Google Ads and Meta Ads Manager
- Experience managing affiliate programs (Rewardful preferred)
Compensation
- $110,000 - $150,000 annual base salary
- Total compensation includes cash compensation, equity, and benefits.
- Please note that the salary information is a general guideline only.
Benefits
- As part of our total rewards package, HeyGen offers comprehensive benefits including a 401k plan, health benefits, generous PTO, a parental leave program and emotional health resources.
Company info
- launching campaigns, pulling keyword reports, adjusting bids, standing up A/B tests, and constantly looking for the next channel or angle to test.
- If you love the combination of analytical rigor and creative experimentation that defines great growth marketing, this role is for you.
- This role is based in Los Angeles or San Francisco.
- Core Responsibilities
This listing is sourced directly from HeyGen's careers page and normalized into a canonical job model.