Harper

ABM Lead

San Francisco · Contract

Sponsorship not specified$150k-$190kDetected 30 days ago

Project ManagementHubSpotSalesforceCRMSalesLogistics

About the role

A restaurant that expands, a contractor who hires their first employee, a retailer who signs a new lease - these are triggers, and they're predictable.
This is ABM as a growth engine: vertical by vertical, account by account, trigger by trigger.
You know that in commercial insurance context is everything: a campaign that lands for a restaurateur falls flat for a tech startup.

Build the ABM strategy. Design and run industry-specific programs that systematically identify and engage high-fit target accounts across key verticals.
Own targeting and data. Develop the process for identifying accounts - firmographic, behavioral, and trigger-based signals that indicate insurance need.
Partner with sales. Work hand-in-hand with producers and SDRs to align targeting, sequencing, and messaging - and keep account intelligence flowing both ways.
Develop vertical playbooks. Build industry-specific campaign frameworks that scale and adapt as Harper expands into new verticals.
Build the ABM strategy.
Proven ability to build target account lists and segment them by industry, trigger, or buying stage

5+ years of ABM, demand generation, or B2B marketing experience, with direct ownership of pipeline outcomes
Experience collaborating directly with a sales or producer team on account strategy and outreach sequencing

Familiarity with intent data platforms (6sense, Bombora, Demandbase, or comparable)
Working knowledge of CRM and marketing automation tools (HubSpot, Salesforce, or comparable)
People screen - fit and alignment
Super day - how you operate in real time
Send your resume and one vertical or account segment you targeted - how you approached it, and what it produced.

This listing is sourced directly from Harper's careers page and normalized into a canonical job model.