PayPal
Senior Manager, Marketing Investment Strategy & Measurement
New York City, New York, United States of America · Senior
Sponsorship not specified$144k-$213kDetected 29 days ago
Data ScienceMarketing AnalyticsForecastingProcess ImprovementLeadershipCommunicationCollaborationPublic Speaking
Stay score
odds of building a lasting career here
64Sponsors, lottery-bound
Cap-exempt (no lottery)0
Sponsors this role100
Entry-level history0
PERM / green-card track0
Lottery odds (Level IV)94
Fits your clock70
Sponsors, but it's cap-subject — you still face the weighted lottery (~61% per draw at Level IV). Good if you win; have a cap-exempt backup on your list.
Lottery odds assume a STEM candidate.
Personalize to your clock →H-1B wage level
the lottery is wage-weighted — each level is one more entry
Level I$129,2511 entry
Level II$168,3142 entries
Level III$207,3763 entries
Level IV$246,4384 entries
$24,814 more — $168,314 — moves this role to Level II and 2 lottery entries. That figure is inside the range the employer already advertised.
Based on the DOL prevailing wage for this occupation and worksite, a base salary of $168,314 would place this position at wage Level II. That figure is within the posted range, and I'd like to target it. This role classifies under "Marketing Managers" for prevailing-wage purposes.
DOL prevailing wage, 2026-27 wage year · Marketing Managers (11-2021) · New York-Newark-Jersey City, NY-NJ. Wage level is derived by USCIS from the offered wage, occupation and worksite; the occupation shown is inferred from the job title.
Employer immigration record
from this employer's Department of Labor filings
Green-card follow-through: 96%
Of 78 labor certifications old enough to have been used, 3 expired without the employer filing the next step. Median time from filing to decision: 482 days.100% of their filings were for a worker who already held the job.Only certifications past the 180-day window are counted — recent ones cannot have expired yet.
Files H-1B transfers
156 transfer filings in the last year, covering 156 workers. Median labor-condition decision: 7 days. An employer that already files transfers is one that can take over an existing H-1B.
Sourced from Department of Labor LCA, PERM and prevailing-wage disclosure data. Employer matching is by name, so figures may be split across an employer's legal entities. Absence of a filing means none appears in our copy of the data, not that none exists.
Community outcomes
No reports yet — be the first to help the next applicant.
About the role
- Marketing investment decisions require more than performance reporting.
- They require a clear view of expected return, strategic priorities, financial constraints, uncertainty, and trade-offs across PayPal, Venmo, B2B, markets, channels, and major programs.
- Oversee the transition of strategic projects into execution, collaborating with cross-functional teams.
Responsibilities
- Support the marketing leadership team in strategy formulation, planning, and priority setting.
- Manage strategic priorities and assess their implications on the marketing budget.
- Own the enterprise view of Marketing investment across PayPal, Venmo, B2B, regions, channels, and major programs, identifying opportunities to improve allocation, effectiveness, and return on Marketing spend.
- Lead investment strategy and allocation analyses, developing recommendations for incremental funding, budget reductions, and reallocations based on expected return, strategic priorities, financial constraints, risk, and uncertainty.
- Partner with segment ROI & Effectiveness leads, Data Science, Marketing, and Finance to develop comparable investment scenarios and consolidate them into clear enterprise-level recommendations.
- Own the monthly and quarterly Marketing investment-review process, including agenda setting, analytical requests, segment inputs, evidence reconciliation, executive narrative, recommendations, and decision follow-through.
- At PayPal, we're committed to building an equitable and inclusive global economy.
- Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging.
Requirements
- Own cross-segment scenario planning and optimization, including the business question, common assumptions, required analytical inputs, decision criteria, and final recommendation.
- PayPal has been revolutionizing commerce globally for more than 25 years.
Nice to have
- 8+ years of relevant experience in marketing investment strategy, marketing effectiveness, growth strategy, strategic finance, marketing analytics, marketing science, or a related field
- Demonstrated ability to integrate multiple analytical signals, determine when results are comparable or conflicting, and translate uncertainty into a clear investment recommendation.
- Experience owning or playing a leadership role in recurring monthly or quarterly Marketing, Growth, investment, or business-review processes with VP, CMO, CFO, or equivalent senior stakeholders.
- Experience partnering with Finance on Marketing planning, investment cases, forecasts, funding constraints, and resource-allocation decisions.
- Experience operating in a large, globally distributed, or highly matrixed Marketing organization is preferred.
- Experience in financial services, fintech, payments, commerce, marketplace, platform, or another data-intensive business is a plus.
- The base pay for this role will depend on where you work and the relevant experience and expertise you bring.
Compensation
- New York City, New York: ($143,500.00 - $212,850.00 Annually)
- No other locations are assigned to this requisition currently.Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.
- Drive the annual planning process in partnership with segment marketing teams.
- Consolidate annual marketing planning activities into a single streamlined view and communication cadence.
Benefits
- If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
Company info
- Click Here to learn more about our culture and community.
- Commitment to Diversity and Inclusion
- PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.
- Belonging at PayPal:
- PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.
- In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.
- Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued.
- We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.
- Any general requests for consideration of your skills, please Join our Talent Community.
- We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates.
- Please don't hesitate to apply.
- Notice to Applicants and Employees who reside within New York City.
Visa & Work Authorization
- PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orient
This listing is sourced directly from PayPal's careers page and normalized into a canonical job model.