Arbor
Director of Marketing Operations
Indianapolis, IN · Director
Sponsorship not specifiedDetected 30 days ago
SEOHubSpotGoogle AnalyticsCRMLead GenerationCustomer SupportLeadershipCommunicationCollaborationMentoring
About the role
- The Director of Marketing Operations is responsible for driving measurable growth in traffic, appointments, and home sales through marketing automation, analytics, and campaign optimization.
- This role serves as a player-coach, leading local marketing teams while managing core systems including HubSpot, web analytics, and digital channel performance.
- Are you looking for a dynamic career in a lively workplace committed to customer service?
Responsibilities
- Lead and develop local Marketing Managers and Coordinators, ensuring consistent execution, accountability, and performance improvement across markets.
- Proven ability to lead, coach, and develop marketing talent
- Responsibilities include mentoring and developing marketing talent to grow their analytical and strategic capabilities, planning and directing work, appraising performance, and resolving issues.
- Arbor Homes is currently looking for a Director of Marketing Operations to help shape, coordinate, and execute marketing strategy and drive results.
- Oversee website performance including functionality, content, SEO, and conversion optimization to drive lead generation and user experience
- Own and optimize all marketing automation and CRM initiatives in HubSpot, including lead nurturing, segmentation, and lifecycle campaigns
Requirements
- Bachelor's Degree or equivalent work experience in a related field required
- Intermediate or expert level knowledge of HubSpot required.
Nice to have
- Homebuilding, Commercial Real Estate or Marketing Agency experience preferred
Compensation
- Base Salary + Bonus Opportunities
Benefits
- Base Salary + Bonus Opportunities
- 4 weeks of Paid Time Off!
- Access to Health and Life Insurance, 401(k), Paid Parental Leave, Company Discounts, etc.
Company info
- When it comes to what sets Arbor apart among new home builders, the first answer is our culture.
- Rather than chasing profits and cutting corners, our team puts quality and customers first.
- Team Outings and Company-Sponsored Volunteer Events
This listing is sourced directly from Arbor's careers page and normalized into a canonical job model.