Thenielsencompany

Director, Retention Marketing

Remote, Remote, United States · Director

Sponsorship not specifiedDetected 13 days ago

Product ManagementSalesforceCRMResearchLeadershipCommunication

About the role

Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed.
When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together.
We champion you, because when you succeed, we do too.

Elite Account Strategy (The Top 10): Lead the strategy and execution for our highest-stakes global clients.
You will design exclusive "white-glove" programs, including high-touch executive engagement and bespoke "In Real Life" (IRL) experiences that solidify long-term partnerships.
Scalable Retention Engine: Design and optimize automated lifecycle journeys for the mid-to-long tail customer base.
Segmented CRM Excellence: Own the CRM implementation strategy to ensure every communication is personalized and timely. You will leverage deep segmentation to move away from generic messaging toward a highly relevant, value-based dialogue with every user.
Community & Advocacy Building: Bridge the gap between digital and physical engagement by building a thriving customer community.
Cross-Functional Bridge Building: Work seamlessly with Sales, Product, and Research teams to ensure the customer experience is unified and that the "voice of the customer" informs our broader product roadmap.
Strategic Leadership: Ability to influence C-suite stakeholders and lead cross-functional teams in a matrixed environment.

You are a strategic operator who understands that retention is not just a defensive play, but a growth lever.
You have a "General Manager" mindset, capable of pivoting from a high-level executive presentation to the technical nuances of a CRM workflow.
Deep experience with modern GTM stacks, including CRM platforms (e.g., Salesforce), marketing automation, and community platforms.
Bachelor's or Master's degree in Business, Marketing, or a related field.
Technical Fluency: Deep experience with modern GTM stacks, including CRM platforms (e.g., Salesforce), marketing automation, and community platforms.

The posted base salary range is a reasonable estimate that may be adjusted based on the final work location of the selected employee.
Individual pay within the range is determined by factors such as experience, training, geography, certifications, and business needs.
Beyond base salary, this role may be eligible for bonuses, equity, or other incentives.

Conduct foundational research into customer health and churn drivers.
Implement aggressive "win-back" campaigns and proactive health-scoring to protect our global revenue base.
We are committed to an inclusive benefits package that supports our employees and their families.
This includes comprehensive health and wellness plans, a 401(k) with a Nielsen company match, and a generous paid time off policy.
Depending on the role, additional benefits may include a company-provided vehicle and/or discretionary incentive/bonus eligibility.
Education: Bachelor's or Master's degree in Business, Marketing, or a related field.

Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results.
Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution.

Nielsen makes hiring decisions without regard to disability status, protected veteran status, or membership in any other protected class.

This listing is sourced directly from Thenielsencompany's careers page and normalized into a canonical job model.