bestrongintl
Digital Marketing Associate
Palmetto Bay, Florida · Contract
Sponsorship not specifiedDetected 13 days ago
Adobe Creative SuiteCanvaGraphic DesignSEOEmail MarketingSocial Media MarketingBrand StrategyHubSpotGoogle AnalyticsCRMLead GenerationCommunicationCritical ThinkingWriting
About the role
- The ideal candidate understands how to translate strategy into execution while using data, systems, and AI tools to improve performance over time.
- This is a hands-on role for someone who is both technical and strategic, with strong experience in CRM management, automated workflows, digital campaigns, and web analytics.
- This position works closely with Marketing, Communications, Programs, and Development to ensure all digital engagement efforts are aligned and effective.
Responsibilities
- Creativity/Innovation: Develop new and unique ways to improve the image and functional capacity of the organization and to create new opportunities.
- Behave Ethically: Understand ethical behavior and business practices and ensure own behavior and the behavior of others are consistent with these standards and align with the values of the organization.
- Build Relationships: Establish and maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization.
- Lead: Positively influence others to achieve results that support the sustainability of the organization.
- Organized: Set priorities, develop a work schedule, monitor progress towards goals, and track details, data, information and activities.
- Plan: Determine strategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results.
- Own and optimize CRM platforms including HubSpot and GoHighLevel to support the full audience journey from awareness to engagement to retention.
- Build segmentation strategies, manage pipelines, and ensure systems support marketing, programs, events, and development goals.
- Design and manage automated workflows, email sequences, and engagement funnels that drive conversions and participation.
- Execute digital campaigns that generate qualified leads for programs, events, and initiatives.
Requirements
- Bachelor's degree in communications, m arketing, o r related fields.
- 3 to 5 years of experience in digital marketing, CRM management, or marketing automation.
- Strong writing skills and strong understanding of email marketing, lead generation, SEO fundamentals, and customer journey mapping.
- Proficiency with Google Analytics and familiarity with Google Search Console.
- Ability to analyze data and translate insights into action.
- Ability to work independently and collaboratively.
Nice to have
- Video creation/editing skills preferred.
- Preferred Experience and Skills:
Skills
- Experience using AI tools to improve marketing efficiency, content development or analytics.
- Experience w ith SEO tools and campaign tracking platforms.
- Graphic design experience (Canva or Adobe Creative Suite).
- Experience supporting non-profit, education, or community based initiatives.
- Bilingual (Spanish or Creole) is a plus.
- Essential Duties and
- Job Overview
Company info
- We are an equal opportunity employer.
Equal opportunity
- Reasonable accommodation may be made to enable otherwise qualified individuals with disabilities to perform the essential functions.
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