QuinStreet
Director, Product & Content Marketing (B2B)
United States · Director
Sponsorship not specifiedDetected 40 days ago
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About the role
- Powering Performance Marketplaces in Digital Media QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands.
- We run these virtual- and private-label marketplaces in one of the nation's largest media networks.
- They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Responsibilities
- Own the product marketing strategy across Modernize's multi-product B2B portfolio, including positioning, messaging, and go-to-market planning for each product and audience segment.
- Develop and maintain audience personas, competitive intelligence, and market insights that inform product direction and sales strategy.
- Partner with Product to shape the product roadmap narrative and ensure new features and capabilities are launched with clear, compelling messaging.
- Build and maintain sales enablement materials including pitch decks, one-pagers, objection handling guides, and competitive battle cards.
- Own the B2B content strategy end to end: editorial calendar, content types, channels, and performance measurement.
- Lead the creation of high-quality content across formats (thought leadership, case studies, whitepapers, blog, email, sales collateral) that drives awareness, pipeline, and retention.
- Manage and develop a small team of content and product marketers, providing coaching, clear direction, and accountability for output quality and deadlines.
- Build and manage the operational infrastructure for a high-volume content function, including intake and prioritization processes, approval workflows, and reporting templates.
- Serve as the primary content marketing partner to Sales leadership, ensuring messaging, enablement materials, and content programs are aligned to pipeline goals.
- Collaborate with the B2B Marketing team to ensure product and content marketing are integrated into campaign strategy.
Requirements
- 8+ years of B2B product marketing and/or content marketing experience, with at least 2 years in a people management role.
- Experience marketing a multi-product B2B portfolio to enterprise or mid-market buyers.
- Excellent written communication skills with the ability to produce executive-ready materials and coach a team to do the same.
- Comfort operating in a fast-moving environment with high project volume, competing priorities, and cross-functional dependencies.
- Experience working within a publicly traded company, with a strong emphasis on communication, compliance awareness, and corporate protocols.
- You are equally comfortable presenting to executives and rolling up your sleeves.
- You have meaningful experience in home improvement, home services, or an adjacent B2B vertical and bring credibility and context to every decision.
Nice to have
- Experience with marketing automation platforms (Eloqua, HubSpot or equivalent).
- Familiarity with Salesforce reporting and BI tools (Tableau or equivalent).
- QuinStreet is an equal opportunity employer.
Skills
- Powering Performance Marketplaces in Digital Media
- QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and "research and compare" consumers with brands.
- Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster.
Compensation
- The expected salary range for this position is $130,000 USD to $150,000 USD annually.
Benefits
- You can articulate a clear product marketing vision and translate it into a roadmap your team can execute against.
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