Oscar Health

Oscar Health

Associate Director of Product Marketing, ICHRA

New York, New York, United States · Director · Full-time

Sponsorship not specified$164k-$215kDetected 1 day ago
Full-Stack DevelopmentBrand StrategyGrowth MarketingSales

About the role

  • The Associate Director, Product Marketing (ICHRA) executes the end-to-end go-to-market (GTM) activities and localized launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business.
  • The Associate Director coordinates daily operations across Product Management, Sales Strategy, Creative, and Legal teams to accelerate broker adoption and member enrollment.
  • You will report into the Senior Director, Product Marketing.

Responsibilities

  • GTM Campaign Strategy & Positioning Architecture: Own the translation of technical plan features and regulatory structures into core value propositions and strategic positioning frameworks.
  • Run localized launch strategies and lead-nurture campaign mechanics to drive awareness and preference in targeted expansion regions.
  • Sales Enablement and Distribution Coordination: Train, support, and equip internal sales teams, broker networks, and general agencies (GAs) with updated materials for quoting engines and decision-support platforms.
  • Gather regional broker feedback to optimize day-to-day conversion deltas.
  • Cross-Functional Launch Management: Project manage day-to-day product lifecycles and county expansions.
  • Train, support, and equip internal sales teams, broker networks, and general agencies (GAs) with updated materials for quoting engines and decision-support platforms.
  • Project manage day-to-day product lifecycles and county expansions.
  • Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.
  • Working under general direction, you will manage execution timelines, leads product feature rollouts, and track key performance indicators to scale Oscar's commercial B2B motion footprint.
  • Artificial Intelligence (AI): Our AI Guidelines outline the acceptable use of artificial intelligence for candidates and detail how we use AI to support our recruiting efforts.

Requirements

  • 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment.
  • Bachelor's degree or 4 years of relevant experience.
  • Track record managing project timelines and creative assets under strict deadlines.
  • Learn more about how you can safeguard yourself from recruitment fraud here.

Nice to have

  • Familiarity with MarTech technology.

Compensation

  • The base pay for this role is: $163,944 - $215,176 per year.
  • You are also eligible for employee benefits, participation in Oscar's unlimited vacation program and annual performance bonuses.
  • Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience.

Benefits

  • Oscar is the first health insurance company built around a full stack technology platform and a relentless focus on serving our members.
  • We started Oscar in 2012 to create the kind of health insurance company we would want for ourselves-one that behaves like a doctor in the family.
  • Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education, and experience.
  • Full-time employees are eligible for benefits including:
  • medical, dental, and vision benefits, 11 paid holidays, paid sick time, paid parental leave, 401(k) plan participation, life and disability insurance, and paid wellness time and reimbursements.
  • Compliance & Operations: Maintain total brand integrity and adherence to state healthcare regulations by routing all customer-facing documentation through Legal and Compliance reviews.
  • application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.

Equal opportunity

  • Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation.
  • Any Oscar applicant who requires reasonable accommodations during the application process should contact the Oscar Benefits Team (accommodations@hioscar.com) to make the need for an accommodation known.
  • Reasonable Accommodation: Oscar applicants are considered solely based on their qualifications, without regard to applicant's disability or need for accommodation.
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This listing is sourced directly from Oscar Health's careers page and normalized into a canonical job model.