Mudflap

Mudflap

Senior Lifecycle Marketing Manager

Palo Alto, CA · Senior

Sponsorship not specified$130k-$170kDetected 33 days ago
SQLMachine LearningData ScienceData VisualizationA/B TestingSalesforceCRMGrowth MarketingLogisticsAccount RetentionLeadershipCommunicationCollaboration

About the role

  • Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets.
  • Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.

Responsibilities

  • Help define and own the lifecycle marketing roadmap-from first impression through activation, retention, expansion, and win-back-translating business goals into programs that drive measurable impact on customer engagement, activation, LTV, and churn reduction
  • Lead AI and ML-powered personalization across owned channels, partnering with Data Science on propensity models, churn-risk scoring, next-best-action frameworks, and emerging AI capabilities that improve customer experiences and increase team productivity
  • Design, build, and optimize multi-channel lifecycle campaigns across email, SMS, push, in-app, WhatsApp, and emerging channels-with hands-on execution in Braze including segmentation, personalization, experimentation, and journey orchestration
  • Partner with Sales and RevOps to develop lifecycle programs that support lead conversion, customer activation, expansion opportunities, and overall revenue growth
  • Create and maintain customer journey insights, messaging frameworks, customer proof points, nurture programs, and other enablement assets that help Sales engage prospects more effectively and improve conversion throughout the customer lifecycle
  • Build cross-sell and upsell programs that drive adoption across Mudflap's growing product portfolio, using customer behavior, transaction data, and lifecycle signals to surface the right offer at the right moment
  • Own lifecycle KPI reporting and connect campaign performance to business outcomes, identifying opportunities to improve customer engagement, retention, and growth
  • Identify customer, market, and competitive insights that improve lifecycle strategy, inform positioning, and support frontline sales conversations
  • Partner cross-functionally with Product, Engineering, Data Science, and Brand to improve customer data infrastructure, event tracking, lifecycle capabilities, and customer experience across key touch-points
  • Serve as the lifecycle marketing voice in growth planning, helping identify opportunities to improve customer journeys and create stronger connections between marketing, product, and revenue teams

Nice to have

  • 6+ years of experience in lifecycle marketing, CRM, retention marketing, growth marketing, or customer engagement-ideally within a high-growth technology, marketplace, fintech, SaaS, or subscription business
  • Demonstrated track record of owning lifecycle programs end-to-end, including strategy, execution, measurement, experimentation, and optimization
  • Proven success using customer insights, behavioral data, and segmentation to improve engagement, conversion, retention, and customer lifetime value
  • Deep expertise in Braze (strongly preferred) or equivalent platforms such as Iterable, Klaviyo, Salesforce Marketing Cloud, or Customer.io http://Customer.io
  • Experience orchestrating communications across email, SMS, push, in-app messaging, and emerging engagement channels
  • Experience partnering closely with Product, Data, Sales, and RevOps teams to improve customer experiences and business outcomes
  • Strong analytical skills with experience measuring funnel performance, customer behavior, cohort trends, attribution, and lifecycle program impact
  • Passion for AI-enabled marketing and curiosity around how emerging technologies can improve personalization, customer experiences, team productivity, and business outcomes

Skills

  • Hands-on proficiency with Liquid code for dynamic content and personalization in Braze or similar ESPs
  • Working knowledge of CDPs (e.g., Segment, mParticle) and how customer data flows into marketing automation systems
  • Familiarity with AI/ML concepts as applied to marketing-propensity models, churn prediction, content generation, dynamic personalization
  • Exceptional attention to detail with a track record of flawless execution at volume
  • Excellent written and verbal communication skills, with the ability to translate complex data into clear narrative and recommendations
  • Comfortable operating in ambiguity and helping connect teams, systems, and customer insights to solve complex growth challenges.

Compensation

  • Annual Company offsite event (Mudfest!)
  • The salary range for this role is $130,000 - $170,000.
  • This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available.

Benefits

  • Competitive salary and equity in a high-growth startup
  • Multiple health benefit options
  • Responsible Time Off
  • We're a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

Company info

  • We value in-person connection and have offices in both Palo Alto, CA and Austin, TX.
  • While we prefer candidates located in these hubs for occasional meetings and team collaboration, we are open to remote team members who can travel periodically if needed.
  • We deeply understand customer needs and put our customers at the center of everything we do
  • Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
  • Build onboarding, nurture, activation, and retention programs that help customers discover value faster and develop deeper engagement with Mudflap's products and services
  • Company Overview (Who we are):
  • Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we do
  • Find a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammates
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This listing is sourced directly from Mudflap's careers page and normalized into a canonical job model.