Alo Yoga

Manager, Marketing Technology

Beverly Hills, California, United States

Sponsorship not specified$220k-$240kDetected 1 day ago

JavaScriptPythonSQLData EngineeringA/B TestingComplianceAgileStakeholder ManagementCRMGrowth MarketingLeadershipCommunicationCollaboration

About the role

This role sits at the intersection of marketing, data, and engineering, owning the strategy, roadmap, and delivery of the marketing technology stack behind Customer 360, lifecycle orchestration, experimentation, and measurement.

Lead, mentor, and grow a team of martech engineers and marketing technologists, setting clear goals, priorities, and development paths
Own sprint planning, delivery management, and stakeholder communication for the martech roadmap
remain close enough to the stack to unblock the team and review designs
Own the marketing technology roadmap spanning CDP, reverse ETL, and activation platforms, including vendor evaluation, contract inputs, and platform consolidation decisions
Guide the design of cross-channel journeys across messaging channels such as Braze (Email, Push) and related orchestration tools, driving reusable triggers, templates, and journey patterns that scale across teams and use cases
Partner with Data Engineering leadership to design and operationalize Customer 360 as the foundation for activation
Own the strategy for syncing customer profiles, traits, and audiences from data platforms into the CDP and Braze via reverse ETL
Balance hands-on technical guidance with strategic planning; remain close enough to the stack to unblock the team and review designs
Own the martech and data infrastructure powering paid media and acquisition, including ad platform integrations, server-side conversion APIs (CAPI), and first-party audience activation
Partner with Acquisition and Growth Marketing leadership to build conversion tracking, attribution, and measurement for new-customer acquisition and paid performance

6+ years of experience in Martech, Marketing Operations, CRM, or Data Engineering, including 2+ years managing technical teams or leading large programs
Strong experience with:
Proven experience delivering retention marketing, CRM, and lifecycle programs at scale
Strong understanding of identity resolution, consent management, and customer data modeling
Experience managing vendor relationships, contract negotiations, and platform migrations
A people-first leader with a strong ownership and execution mindset, comfortable leading complex, cross-functional initiatives

High-volume Retail/eCommerce experience preferred, specifically managing transactional messaging migrations

The base salary range for this position is $220,000 - $240,000 per year which represents the current range for the base salary for this exempt position.

Own operational health of the martech stack: data quality, pipeline reliability, campaign delivery performance, and observability

This listing is sourced directly from Alo Yoga's careers page and normalized into a canonical job model.