Claylabs

Claylabs

GTME Ecosystem - Certifications & Badges Lead

New York

Sponsorship not specifiedDetected 23 days ago
Code ReviewAccessibilitySalesforce

About the role

  • We see growth as a creative practice, not a formula.
  • As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage.
  • In 2025, we raised a $100M Series C https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.htmlbacked by world-class investors including Sequoia, CapitalG, and First Round - and crossed $100M in revenue.

Responsibilities

  • Own the credentialing strategy end to end.
  • You'll hold the line on what certifications mean and what badges mean, define the tiers (from community and skill badges to solutions certificates and professional certifications), and build the roadmap that takes a learner from interested student to credentialed practitioner.
  • Build the badge ecosystem from the ground up.
  • You'll work with the Clay team to design the buckets for badges (programs, community, content, platform), define what each badge unlocks, and make badges a forcing function for the behaviors that grow the community.
  • Run and scale the grading pipeline. You'll own the operational backbone: peer-review council, calibration, review rotations, SLAs (~1 week from submission), and the Clay tables and automations that let a small team review at quality and at volume.
  • Own the tooling and vendor stack. You'll make the build-vs-buy calls, manage the credentialing portal, and drive vendor decisions (Accredible vs. Credly, the Yoodli pilot, and whatever comes next) with a clear point of view.
  • Make credentials a cross-functional asset. You'll stand up the solutions partner certification, support enterprise partner enablement, and partner with GTMOps and Sales so credentials show up where they create demand and supply.
  • Build in public. You'll market the program, ship reconfirmation and comms cadences, and turn credentialing into a defensible flywheel for the GTME brand.

Nice to have

  • The badge system - a constellation (not a linear path) that rewards community participation, content creation, peer review, and program completion, and that feeds PLG and the community flywheel
  • Grading & operations - the peer-review council, calibration, SLAs, round-robin review, and the Clay tables and automations that run it
  • Tooling & vendors - the certification portal, plus relationships and decisions across vendors like Accredible and Yoodli
  • Measurement - credentials issued, completion and pass rates, time-to-feedback, and downstream hireability signals
  • Credly, the Yoodli pilot, and whatever comes next) with a clear point of view.
  • Make credentials a cross-functional asset.
  • You'll market the program, ship reconfirmation and comms cadences, and turn credentialing into a defensible flywheel for the GTME brand.
  • A builder with a founder's gut.

Benefits

  • We also launched a community equity round https://www.clay.com/blog/community-equity-offering, for our customers, agency partners, and club members.
  • Our vision is a world where GTM Engineering is a profession people can build a career on - with Clay as the institution that recognizes the work, validates the skill, and opens the doors.
  • Together they make the constellation of GTME learning easy to understand and navigate.

Company info

  • Our community http://community.clay.com includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs https://luma.com/claylive, and 30k members on Slack.
  • Our culture https://nextplayso.substack.com/p/spotlight-clay is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.
  • Our operating principles - including negative maintenance and non-attached action - guide our work. Read more about them here https://cdn.prod.website-files.com/61477f2c24a826836f969afe/685d83a71452245cc1129791_4d770abfd83e276ec15315a2e06945bd_Clay2025_OperatingPrinciples.pdf.
  • Read about us in the NYT https://www.nytimes.com/2025/08/05/business/dealbook/clay-ai-marketing-fundraise.html, Forbes http://google.com/search?q=forbes+clay&rlz=1C5OZZY_enUS1155US1155&oq=forbes+clay&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIHCAEQABiABDIHCAIQABiABDIHCAMQABiABDIHCAQQABiABDIHCAUQABiABDIHCAYQABiABDIHCAcQABiABDIHCAgQABiABDIHCAkQABiABNIBBzkzM2owajSoAgOwAgHxBVAe8UAxJx_p&sourceid=chrome&ie=UTF-8, First Round Review https://review.firstround.com/podcast/inside-clays-unconventional-path-to-1-25b/, and more https://www.clay.com/press.
  • Hear from our employees directly on our Glassdoor https://www.glassdoor.com/Overview/Working-at-Clay-EI_IE9850794.11,15.htm page!
  • Credentialing is how the GTME Ecosystem turns skill into opportunity.
  • Certifications carry Clay's stamp of approval and stay tightly bound to demonstrated mastery; while badges recognize meaningful engagement across the whole ecosystem - community, content, peer review, and building in the platform.
  • They connect people to opportunity and opportunity to people.
  • This is a mini-founder role.
  • You'll inherit a mid-flight program - a professional certification just wrapping beta, a peer-review and grading pipeline, vendor relationships, and a credentialing portal - and you'll think about all of it the way a founder thinks about their product.
  • That means owning:
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