Collective Goods Holdings INC

Book Blast Event Marketing Manager

Remote (louisville, Colorado, US) · Full-time

Sponsorship not specifiedDetected 6 days ago

Customer SuccessCadenceLeadershipCommunicationCritical Thinking

About the role

The Book Blast Product Marketing Manager is responsible for the communication, creative development, and ongoing optimization of the Book Blast program.
This role serves as the marketing owner of Book Blast, overseeing how the program is positioned, communicated, experienced and improved year over year.

Communication Strategy Own the communication framework that supports Book Blast participation and engagement.
Creative & Content Development Lead the development of customer-facing Book Blast marketing assets.
include: Treasure Maps Flyers Posters Launch materials Parent videos Explainer videos Social media content Email creative School toolkits Event collateral Reading engagement materials Develop creative briefs and partner with internal and external creative resources.
Primary focus areas include: Registration rates Treasure Map completion rates Contribution rates Parent understanding Student engagement Communication performance Use data and customer insights to drive continuous improvement.
Incentive & Engagement Strategy Develop and optimize participation drivers throughout the Book Blast experience.
While Customer Success owns school relationships and retention, this role owns the marketing systems, communications, creative assets, and engagement strategies that support successful events.
Applies critical thinking and professional judgment to validate AI-generated content, ensuring accuracy, and brand alignment.
Collaborates with cross-functional teams to identify and implement AI-driven solutions that improve customer experience and business performance.

The ideal candidate combines product thinking, marketing strategy, customer insight, and performance optimization to continually improve participation, engagement, and literacy outcomes.

Testing & Learning Own the testing roadmap for Book Blast communications and engagement programs.

Collective Goods Holdings, Inc. (CGH) is a privately held holding company behind Books Are Fun, Inc. - a company with a simple but powerful mission: to inspire lifelong readers by getting kids excited about books.
Books Are Fun energizes communities, schools, and families to ensure every child has books at home, because we believe reading can change the world.
To learn more about our companies and how we spark a lifelong love of reading, please visit our website at https://booksarefun.com/book-blast

bilities include: Parent email communications Parent SMS communications Principal communications Teacher communications Sponsor communications Landing page messaging FAQ development Communication calendars Seasonal messa

This listing is sourced directly from Collective Goods Holdings INC's careers page and normalized into a canonical job model.