Coke
Senior Director, Creative Advanced Hydration
US - GA - Atlanta · Director · Full-time
No sponsorshipDetected 6 days ago
Collaboration
About the role
- With a portfolio that includes BODYARMOR Sports Drink, Powerade, vitaminwater, and smartwater, the group is driven by an entrepreneurial spirit, strong collaboration, and shared ambition.
- This is a place for people who think differently, move with agility, challenge the status quo, and thrive in an ever ‑ changing category.
- Joining the team means helping shape the future of hydration alongside passionate, collaborative teams committed to winning.
Responsibilities
- Manage the creative aspects of local and regional brand designs while safeguarding brand integrity and relevance to target audiences.
- Develop and oversee brand identity systems from both a consumer and shopper stance, establishing compelling brand narratives.
- Collaborate with external agencies to curate authentic design language reflective of our brand ethos.
- Construct and maintain the framework for brand stewardship, instilling guidelines that support consistent brand messaging.
- Establish and maintain superior partnerships with a network of design, production, and experiential collaborators, bringing forth maximum creativity and efficiency.
- Lead and develop team of Creative Directors to grow capability and drive engagement
Requirements
- 15+ years in design experience, encompassing creative design generation, brand & consumer strategy, and agency creative team management required.
- Experience across all creative touchpoints inclusive of digital, social and shopper with an emphasis on ensuring "fit for channel"
- A leader with a track record of fostering high team engagement.
- Capable of managing cross-functional projects with proficiency in navigating agile, networked environments.
- Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
- Travel Required:
Nice to have
- an advanced degree is preferred.
- Bachelor's degree in marketing or related field
Compensation
- United States of America: 218,800 USD - 247,200 USD
- Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- Annual Incentive Reference Value Percentage:
- Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
- Long-term Incentive Reference Value Percentage:
- Long-term Incentive reference value is a market-based competitive value for your role.
Benefits
- A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
- We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves.
- Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
Company info
- At The Coca-Cola Company, we exist to refresh the world and make a difference through loved brands, done sustainably for a better shared future.
- Working here is more than working for the global beverage leader; it's an opportunity to be a part of something that can positively impact the world.
- Our North America Operating Unit (NAOU) Advanced Hydration division is a dynamic, fast ‑ paced business unit at The Coca ‑ Cola Company where teams come together to lead what's next in hydration.
- The Coca-Cola Company invites a seasoned Creative Marketing professional to join us as a Senior Director, Creative Advanced Hydration.
- The Advanced Hydration category covers brands like smartwater, vitaminwater, BODYARMOR, and Powerade.
- In this strategic capacity, you'll be entrusted with the pivotal role of steering our brand and creative strategies across a regional landscape, ensuring our iconic brands resonate deeply with consumers both locally and globally.
- We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference.
- We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve.
- We believe that our culture is one of the reasons our company continues to thrive after 130+ years.
- We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
- When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
Visa & Work Authorization
- The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position.
This listing is sourced directly from Coke's careers page and normalized into a canonical job model.