Benzinga

Senior B2C Marketing Manager (Lifecycle & Growth)

Detroit, MI · Senior · Full-time

Sponsorship not specifiedDetected 2 days ago

SQLA/B TestingProject ManagementCRMCadenceLeadershipCommunication

About the role

If you want a role where your work ships weekly, where the test you launched on Monday shows up in the revenue dashboard by Friday, and where there is a clear path to grow as the function scales, this is it.
Decide what to test next based on what the funnel is telling you, ship it, scale what works, kill what doesn't, and report the revenue impact.
We run on shared dashboards and one set of numbers.

Every message we send and every page we build moves a real revenue number, and this is the senior operator who owns that work end to end.
You will run our email and SMS programs, build and optimize the funnels that turn free users into trials and trials into paying subscribers, and drive a continuous experimentation cadence across all of it.
read the funnel, decide what to test next, build it, ship it, and own the result.
What You Will Own Three areas, equally weighted.
You own the outcome on each.
Own customer journeys, campaigns, promotions, and lifecycle communications for subscribers from day 1 to day 365, across both channels, coordinated so the two reinforce rather than collide.
Build and optimize the landing pages, signup flows, and checkout experiences that move users from interest to paid, plus the event and webinar workflows that feed the funnel.
Own the testing roadmap across your channels and pages.
How You Will Work You will sit on a small, high-tempo B2C team and partner daily with paid media, product and engineering, content, and data science.

Must-Haves 5 to 8 years in B2C email, growth, CRM, or conversion marketing, ideally in subscription, media, or e-commerce.
You have built and owned journeys, segments, broadcasts, and triggered sends in a modern ESP, and you can ramp on a new one fast.
You have built and run an SMS program, including consent, compliance, and deliverability, not just sent a few campaigns.
You have built and optimized landing pages, checkout flows, and signup funnels, and you can point to conversion wins you drove.
You write subject lines, SMS hooks, and CTAs that earn the open and the click, and you can match and set brand voice.
Experience with webinar and live-event marketing.

Health, dental, and vision insurance.
Generous PTO and paid holidays.
Across all three, you own the numbers on your programs, protect deliverability and list health, and keep attribution clean so every send and page is traceable to a source and a result.
Remote-first, flexible work arrangements.

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