Taco Family of Companies
Sr. Manager, Marketing
Cranston, Rhode Island, United States · Senior · Full-time
Sponsorship not specifiedDetected 35 days ago
Product ManagementLead GenerationLeadership
About the role
- Effective management of trade shows and events to achieve objectives - on-time and on-budget
- ROI on marketing spend - Profit or revenue generated per dollar spent
Responsibilities
- Develop and execute end- to -end marketing strategies that support business growth across residential, commercial, and industrial HVAC segments
- Create compelling product positioning and messaging that resonates with contractors, distributors, engineers, and end-users
- Lead integrated marketing campaigns across digital, print, tradeshows, email, and partner channels
- Collaborate closely with Product Management, Engineering, and Sales to align marketing initiatives with product launches, market demands, and sales goals
- Manage the company's presence at key industry events and trade shows (e.g., AHR Expo, regional HVAC conferences)
- Lead public relations initiatives including media outreach, press releases, thought leadership opportunities, award submissions, and industry partnerships
- Analyze and report on campaign performance, lead generation effectiveness, and ROI to drive data-driven decisions
- As a senior leader on the marketing team, this role help s to drive brand awareness, lead generation, and customer loyalty for our HVAC product lines.
Requirements
- This role requires a deep understanding of B2B marketing, technical product positioning, and the ability to translate complex solutions into compelling value propositions.
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