DraftKings

Analyst I, Marketing Analytics

Boston, MA · Full-time

Sponsorship not specifiedDetected 27 days ago

PythonSQLData ScienceStatisticsA/B TestingMarketing AnalyticsCommunicationPublic Speaking

About the role

It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities.
Our teams are energized by innovation and readily embrace emerging technology.
We're not waiting for the future to arrive.

Analyze marketing performance using statistical methods and support the design and enhancement of measurement frameworks, including multi-touch attribution, surveys, and regression-based analyses.
Partner closely with Marketing teams to identify opportunities for improvement, align on key performance indicators, and provide data-driven recommendations that improve marketing effectiveness.
Build and maintain reports, dashboards, and reporting frameworks that track the performance of key marketing initiatives and business outcomes.
Collaborate cross-functionally with Marketing Analytics and Marketing teams to ensure measurement approaches, analyses, and recommendations align with business goals.
Support the ongoing evolution of marketing measurement capabilities by identifying new analytical approaches and opportunities to improve performance visibility.

As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.

Work with a team of Marketing Analysts to monitor business and customer performance across marketing channels and measure the impact of marketing initiatives on key monetization metrics.
Translate complex data into clear insights and recommendations through reporting, presentations, and stakeholder communications.
A Bachelor's Degree in Mathematics, Statistics, Computer Science, Engineering, Business Analytics, or a related field.
At least 1 year of experience in business analytics, marketing analytics, or data science within a business-to-consumer environment.
Experience working with SQL and Python or another statistical programming language.
Strong knowledge of statistics, hypothesis testing, and analytical methodologies used to evaluate marketing performance.
Experience with statistical modeling, marketing attribution, or marketing measurement frameworks is highly preferred.
Strong communication skills with the ability to translate analytical findings into clear, actionable recommendations for cross-functional stakeholders.

Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

The US base salary range for this full-time position is 64,000.00 USD - 80,000.00 USD, plus bonus, equity, and benefits as applicable.
Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

This listing is sourced directly from DraftKings's careers page and normalized into a canonical job model.