AssetWorks LLC
Sales & Marketing Specialist
United States - Pennsylvania
Sponsorship not specifiedDetected 12 days ago
Email MarketingSalesforceMarketoCRMSalesBusiness DevelopmentExcelLogisticsResearchLeadershipCommunicationCollaborationProblem SolvingTime ManagementMentoringPublic SpeakingMicrosoft Office
About the role
- We are looking for a creative and energetic Sales & Marketing Specialist with excellent communication and organizational skills.
- The Sales & Marketing Specialist will join our dynamic and award-winning team and will be responsible for blending traditional B2B and digital marketing tactics towards measurable goals.
Responsibilities
- Nurture leads through the sales cycle using Marketo and Salesforce, including organizing and executing email campaigns with a timeline of content and impactful calls-to-action
- Support planning and execution of major customer and industry events, including AssetWorks Academy, user conferences, customer meetings, and regional events
- Develop and manage event project plans, timelines, task lists, and cross-functional communications to ensure deliverables stay on track
- Manage webinar calendar and promotion plan with stakeholders, including content specialists and subject matter experts
- Research and develop industry thought leadership content, including blogs, white papers, infographics, and videos
- Act as lead on all website inquiries, responding to contact requests and real-time website interactions in a timely and efficient manner
- Develop relevant and meaningful value-proposition messaging for technology products and services
- Manage customer newsletter calendar and deploy customer communications in collaboration with product team
- Manage and prepare lead lists from trade show and digital advertising programs
- Perform market research to support growth of initiative products and emerging markets, this may include direct outreach, if needed
Requirements
- 3-5 years of marketing experience
- Successful time management and ability to adapt quickly to changing priorities
- Ability to present confidently to wide range of stakeholders, including executive leadership
- Proficiency with Microsoft Office Suite, particularly Excel and PowerPoint
- Some travel required, estimated at 10% of the time
Nice to have
- The ideal candidate will possess a Bachelor's degree from an accredited college or university with a major in Marketing, Communications, or Business Management preferred.
- Experience with CRM (Salesforce) and marketing automation software (Marketo) preferred
Skills
- This position will be responsible for marketing our products into public sector organizations within the US and Canada.
- Provide analytics on campaign performance using Marketo analytics tools
- Effective listening, communication (verbal and written) and problem-solving skills
Compensation
- Assist with non-digital marketing activities as needed, including annual AssetWorks Academy users conference and promotion of trade shows and customer events
Benefits
- Generous Paid Time Off
- Medical, Dental, Vision, Life insurance benefits with various choices and generous employer contribution
- Annual Company Bonus
- Tuition Reimbursement Program
- Optional Employee Stock Purchase Program with company match
- Flexible remote work arrangements
Visa & Work Authorization
- Coordinate trade show participation, including timelines, registration, booth logistics, sponsorship deliverables, shipping, staffing schedules, pre-event promotion, and post-event follow-up
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