Tilt Finance

Senior Growth Marketing Manager, Upper Funnel

Remote - US · Senior

Sponsorship not specifiedDetected 134 days ago

SQLMachine LearningGoogle AnalyticsGrowth MarketingAuditingLeadershipAdaptability

About the role

This role offers a unique opportunity to define a new capability within a rapidly growing fintech company and influence how millions of people engage with Tilt.

Own upper-funnel go-to-market media strategy.
Design, launch, and iteratively optimize campaigns across CTV, YouTube, and other top-funnel channels, ensuring a strong balance between compelling brand storytelling and measurable contributions to core business growth (acquisition, revenue, and lifetime value).
Create methodologies that demonstrate causal connections between brand spend and revenue incrementality where direct attribution is limited.
Help design and measure optimized brand marketing funnel touch-points-mapping key awareness and consideration moments to create a structured, sequenced journey that efficiently moves audiences toward engagement and conversion while maximizing overall funnel efficiency.
Optimize budget allocation.
Collaborate on brand narrative development.
Partner closely with brand and creative teams to ensure campaigns authentically reflect Tilt's mission and resonate deeply with the audience we serve-hardworking people seeking financial progress.
Align narrative elements across touchpoints to maintain consistency and build cumulative brand momentum from awareness through consideration.
Build a scalable capability.
Establish enduring processes, playbooks, and standards to support efficient upper-funnel operations as investment and scale increase over time.

Proven ability to measure ROAS and incrementality in channels where direct attribution is limited
you know how to make the business case for brand investment with imperfect data.

we gather twice yearly to reconnect over shared meals or kayaking adventures. (We've visited Vail, San Diego, and Mexico City, to name a few.)

You'll get started with a WFH office reimbursement.
Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
Those who stand behind their work, celebrating the wins and learning from the missteps equally.
Present clear views on how optimized touchpoints contribute to overall funnel health, efficiency gains, and predictable scaling.

As Tilt's Senior Growth Marketer focused on Upper Funnel acquisition, you will establish and lead the brand response marketing function - a strategic priority as the company prepares to make significant investment in upper-funnel channels.
We're looking for people who chase excellence and impact.

This listing is sourced directly from Tilt Finance's careers page and normalized into a canonical job model.