Jetson Home

Jetson Home

Marketing LifeCycle Manager

North Vancouver, BC · Full-time

Sponsorship not specified$87k-$97kDetected 12 hours ago
RESTHubSpotCRMSalesLead GenerationCommunication

About the role

  • This role sits at the center of marketing and sales, and success is measured in pipeline quality, conversion rates, and speed to sale.

Responsibilities

  • Own the full post-lead, pre-sale marketing strategy - designing and managing nurture programs across email, SMS, and other channels that keep prospects engaged and move them toward a buying decision
  • Build, maintain, and continuously optimize audience segmentation in HubSpot - including interest-based segments, behavioral triggers, geo-specific lists, and lifecycle stage cohorts - ensuring every contact receives messaging that reflects where they are and what they care about
  • Architect and manage HubSpot workflows, lead scoring models, and lifecycle stage definitions that accurately reflect buyer readiness and route leads to sales at the right moment
  • Develop and execute interest-based segmentation strategies that tailor messaging to different buyer motivations - whether that's savings, sustainability, comfort, or rebate eligibility - and test and refine those segments continuously
  • Partner closely with the sales team to understand where leads are stalling, build enablement materials that address common objections, and create a feedback loop between sales conversations and marketing messaging
  • come with hypotheses, run structured tests, and implement improvements with a clear view of the impact on downstream revenue
  • Be held accountable to performance targets - success in this role is measured against lead-to-appointment conversion rate, funnel velocity, nurture-attributed pipeline, and sales-readiness metrics by segment and geography

Requirements

  • 4-6 years of lifecycle or CRM marketing experience, with a clear track record of owning the middle and bottom of the funnel in a high-growth or startup environment
  • Experience adapting lifecycle programs across multiple geographies - you understand how buyer behavior, offer relevance, and channel preference vary by market and you know how to set up the infrastructure to reflect that
  • Familiarity with a broad range of marketing channels - email, SMS, paid retargeting, organic - and a clear understanding of how each plays a role in a coordinated nurture strategy
  • Experience with interest-based and behavioral segmentation - you know how to identify meaningful audience distinctions and build messaging strategies around them
  • Experience with modern tools, including AI, to automate and make your day more efficient.
  • Hands-on HubSpot expertise - you've built lead scoring models, architected workflow logic, managed lifecycle stages, created segmented contact lists at scale, and built attribution dashboards.
  • A collaborative approach to sales enablement - you've worked closely with sales teams, understand their process, and have built sequences and materials that close deals faster
  • Strong analytical skills - you're comfortable in reporting tools and can make data-driven decisions.
  • Genuine interest in AI and automation - you actively use AI tools to improve personalization, speed up workflow builds, and scale programs.
  • Clear, concise written communication - your nurture copy is sharp, your briefs are tight, and you can write a compelling email as easily as you can build the workflow behind it

Skills

  • About Jetson
  • Homes are one of the largest sources of carbon emissions, yet adoption of solutions like heat pumps remains slow due to cost and complexity.

Compensation

  • $87,000 - $97,000 per annum

Benefits

  • Dental Care, Vision Care & Life Insurance premiums fully paid by Jetson
  • Extended Health Care
  • Disability Insurance
  • Education Support
  • Parental Leave Top Up

Company info

  • If you have the core skills and experience that we're looking for and are willing to use your talent to learn the rest, we encourage you to apply!

Equal opportunity

  • equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, or gender identity.
  • If you require accommodation during the recruitment process, please contact us.
  • equal opportunity employer committed to inclusive hiring.
  • If you require accommodation at any stage of the recruitment process, please contact us.
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