Nen Creative
Brand Strategist
New York City · Exec
Sponsorship not specifiedDetected 68 days ago
RESTWritingBrand StrategyResearchLeadership
About the role
- The work centers on brand strategy for our branding engagements - positioning, narrative, audience, messaging, and the underlying point of view that gives a company its voice in the world.
- From there, the strategy extends into the marketing and copywriting that brings each brand to life across websites, decks, launch campaigns, and the various touchpoints our clients ship.
Responsibilities
- Lead brand strategy engagements for our branding clients - positioning, narrative, audience, messaging frameworks, brand voice, and identity briefs
- Develop marketing strategy for clients across launch campaigns, content programs, channel mix, and go-to-market storytelling, building on the brand foundation
- Brief and partner with our brand designers and creative leads so that strategy translates cleanly into identity, design, and the rest of the work we ship
- Partner with our producers, motion team, and editors to make sure brand language and voice carry through every output
- Deep understanding of how brand strategy translates into identity, voice, and design, and how to brief and partner with designers to bring it to life
Requirements
- 4 to 7 years of experience in brand strategy, ideally at a brand or marketing consultancy, strategy-led studio, or in-house at a fast-moving company
- Calm, organized, and dependable under pressure, with the ability to keep multiple projects and stakeholders moving at once
Company info
- Support new business when strategy is part of the pitch, helping shape opportunities from inquiry through close
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