Nissan
Senior Planner Direct Marketing (CRM)
Franklin, Tennessee - United States of America · Senior · Contract
No sponsorshipDetected 2 days ago
HTMLPhotoshopProject ManagementSalesforceCRMExcelCommunicationCollaborationTime ManagementMicrosoft OfficeSharePoint
About the role
- Planner, Direct Marketing (CRM) to join our team in Franklin, TN.
- This role is responsible for the day-to-day planning, coordination, and execution of direct marketing campaigns across multiple channels.
- This is a high volume, fast paced role suited for high performers who thrive in environments requiring strong project management, cross-functional collaboration skills, and hands on execution.
Responsibilities
- include campaign setup and management, creative reviews, HTML and technical QA, deployment coordination, reporting support, and ongoing process management.
- Partners with the CRM Manager to build direct marketing strategy and execute multi-channel, multi-touch campaigns that drive sales, loyalty, and engagement.
- Manages the day-to-day execution of direct marketing initiatives across email, direct mail, digital, and in-app channels.
- Support the implementation of customer communication journeys by ensuring assets, approvals, timelines, and dependencies are managed effectively.
- Partners with internal teams and external agencies to ensure efficient collaboration through status, integration, and review meetings, providing ongoing guidance and support.
- Manages Tier 1 creative agency workflow, including creative development, production coordination, timelines, and adherence to Nissan brand and Visual Identity guidelines.
- Supports Regional and Tier 2 direct marketing programs through creative reviews, governance, and integration with Tier 1 initiatives.
- Recommends experience and journey enhancements informed by customer insights, competitive analysis, and data-driven marketing principles to optimize multi-touch communications across mail, email, digital, and in-app channels.
- Performs additional related duties as needed to support the broader CRM and loyalty ecosystem.
Requirements
- Ability to independently navigate complex workflows and make strategic decisions.
- Ability to influence and work cross-functionally across diverse teams and stakeholders.
- 7+ years of marketing experience at a professional level.
- Knowledge of direct marketing, CRM, and project management.
- Bachelor's degree in Marketing, Business, or a related discipline.
- Proficiency with Microsoft Office 365 (Outlook, Word, Excel, PowerPoint, SharePoint, OneDrive) and Adobe Acrobat.
- Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire
Nice to have
- Salesforce Marketing Cloud and Photoshop experience
- Monday.com experience
- Automotive experience preferred but not required.
Skills
- Benefit from diverse career paths, cross-departmental moves, and innovative learning platforms.
Benefits
- For more information, access our Nissan Benefits Overview Guide.
Visa & Work Authorization
- Candidates for this position must be legally authorized to work in the United States and will be required to provide proof of employment eligibility at the time of hire; Nissan uses E-Verify to validate employment eligibility.
This listing is sourced directly from Nissan's careers page and normalized into a canonical job model.