Linen Chest

Paid Media Specialist (Google Ads Expert)

Laval, QC, Canada · Full-time

Sponsorship not specifiedDetected 12 days ago

Data VisualizationGoogle AdsGoogle AnalyticsLeadershipCollaborationProblem Solving

About the role

Paid Media Specialist (Google Ads Expert) | Full-Time | Laval Linen Chest is one of Canada's leading home goods retailers, known for exceptional quality, personalized service, and a curated selection of products for every room in the home.
We operate with a passion for delivering beautiful living solutions and creating a memorable customer experience, both in-store and online.
This role is ideal for a strategic thinker who combines analytical precision with creative testing and thrives in a results-driven environment.

Lead strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
Implement advanced targeting, segmentation, and remarketing strategies to maximize ROAS and customer lifetime value.
Deliver actionable recommendations and growth strategies to the Marketing Director.
Partner with e-commerce, merchandising, and creative teams to ensure campaigns align with product priorities and promotions.
The opportunity to lead impactful campaigns for a respected Canadian retail brand.

Strategic Campaign Leadership
Optimization & Innovation
Continuously refine bidding strategies, audience targeting, ad copy, and creatives based on data insights.
Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight.
Stay ahead of Google Ads innovations and industry trends.
Analytics, Insights & Reporting
Track and analyze KPIs (CTR, CPC, CPA, ROAS, conversion rate, impression share) to guide decisions.
Integrate Google Ads within omnichannel marketing initiatives.

This listing is sourced directly from Linen Chest's careers page and normalized into a canonical job model.