Kantar
Director, Customer Analytics
Atlanta, Perimeter · Director
Sponsorship not specified$135k-$155kDetected 26 days ago
PythonSQLBigQueryAWSAzureData ScienceData VisualizationA/B TestingMarketing AnalyticsCRMBusiness DevelopmentRecruitingLeadershipCommunicationCollaborationProblem SolvingMentoringPublic Speaking
About the role
- We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.
- To start a career that is out of the ordinary, please apply...
- We shape the brands of tomorrow by better understanding people everywhere.
Responsibilities
- Serve as a strategic thought partner to client stakeholders across analytics, CRM, marketing, media, customer experience, and business strategy teams
- Lead advanced customer analytics initiatives including segmentation, customer journey analytics, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
- Design and guide experimentation frameworks including A/B testing, holdout strategies, test-control methodologies, and incrementality measurement approaches
- Support cross-channel performance measurement and attribution initiatives
- Lead analytics delivery across distributed onshore and offshore teams
- Partner closely with Kantar's Bangalore COE teams to drive high-quality and scalable analytics delivery
- Support the development of scalable reporting, measurement, and decision-support frameworks
- Support proposal development, capability presentations, solution narratives, and client pitches
- Partner with Kantar client leaders and business development teams to drive growth across existing and new clients
Requirements
- 6+ years of experience in analytics, customer intelligence, marketing analytics, consulting, data science, or related fields
- Strong understanding of customer analytics and measurement methodologies including segmentation, experimentation, churn analysis, customer lifetime value, campaign analytics, and personalization measurement
- Experience designing and evaluating A/B tests, holdout frameworks, test-control methodologies, and incrementality measurement approaches
- Experience supporting experimentation, personalization, or marketing effectiveness initiatives at scale
- Experience translating complex datasets into actionable business insights and recommendations
- Proficiency in Python, SQL, and modern analytics environments such as AWS, Azure, or Google BigQuery
- Experience with data visualization tools such as Tableau or Power BI
- Experience leading client-facing analytics engagements and managing senior stakeholder relationships
- Excellent communication and presentation skills with the ability to communicate effectively with both technical and business stakeholders
- Experience working across cross-functional and global delivery teams
Compensation
- The salary range for this role in California is $135,000 - $155,000 USD Annual.
This listing is sourced directly from Kantar's careers page and normalized into a canonical job model.