Lyft
Sr. Product Marketing Manager, Programmatic Ad Solutions
San Francisco, CA · Senior
Sponsorship not specified$143k-$179kDetected 15 days ago
Data ScienceProduct StrategyFinancial ModelingSignal ProcessingLeadershipCommunicationCollaboration
About the role
- At Lyft, our purpose is to serve and connect.
- We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
- With proprietary first-party data spanning millions of rides and real-world consumer journeys, Lyft Ads offers advertisers a unique combination of targeting, context, and measurement that traditional platforms cannot replicate.
Responsibilities
- Own the end-to-end strategy and go-to-market for Lyft Ads' programmatic business, with a primary focus on Audience Extension solutions that extend Lyft's first-party data and targeting capabilities beyond the app.
- Develop compelling narratives, positioning frameworks, and packaging structures that clearly articulate Lyft Ads' programmatic differentiation to agencies, brands, and demand partners.
- Partner closely with Product Management and Data Science to ensure programmatic offerings are technically sound, scalable, and competitively differentiated.
- Monitor programmatic market trends, competitive dynamics, and evolving buyer behavior to proactively refine strategy and maintain a leading position.
- Drive revenue growth through programmatic channels by identifying new demand sources and structuring scalable, repeatable go-to-market motions.
- Programmatic Channel & Partner Management
- Identify, evaluate, and manage relationships with key programmatic channel and revenue partners including DSPs, SSPs, data clean rooms, ad networks, and measurement providers.
- Partner with the leadership team to influence commercial negotiations and deal structuring across the programmatic partner ecosystem - defining how Lyft Ads integrates technically, commercially, and strategically with each partner.
- Build a partner prioritization framework that optimizes for revenue impact, technical efficiency, audience scale, and strategic alignment.
- Serve as the primary business point of contact for programmatic demand and measurement partners
Nice to have
- 10+ years of experience in digital advertising, with meaningful depth in programmatic, ad tech, or commerce/retail media.
- Demonstrated experience structuring and negotiating commercial partnerships with technology and demand-side platforms.
- Exceptional cross-functional collaboration skills
- proven ability to work across Sales, Product, Engineering, Data Science, Marketing, and Finance.
- Strong analytical and financial modeling skills
- Outstanding written and verbal communication skills
- capable of translating complex ad tech concepts into clear, compelling narratives for diverse audiences.
- Bachelor's degree or equivalent experience.
Compensation
- Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid
Benefits
- Great medical, dental, and vision insurance options with additional programs available when enrolled
- Mental health benefits
- Family building benefits
- Child care and pet benefits
- In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
- 18 weeks of paid parental leave.
- Subsidized commuter benefits
- Your recruiter can share more information about the various in-office perks Lyft offers.
- The expected base pay range for this position in the San Francisco area is $143,000 - $178,750, not inclusive of potential equity offering, bonus or benefits.
Company info
- Lyft Ads is one of the fastest-growing commerce media businesses in the industry, connecting brands to a high-intent, on-the-move audience across Lyft's rider and driver networks.
- We are building the future of mobility media - and we are looking for exceptional talent to help lead that charge.
- We are seeking a strategic, highly cross-functional leader to join Lyft Ads as our Sr.
- Product Marketing Manager for Programmatic Ad Solutions.
- This is a unique and high-impact role at the intersection of programmatic advertising, revenue partnership development, and go-to-market strategy.
Equal opportunity
- equal opportunity employer committed to an inclusive workplace that fosters belonging.
- Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging.
This listing is sourced directly from Lyft's careers page and normalized into a canonical job model.