Affirm
Senior Manager, Category Narrative
Remote US · Senior
Sponsorship not specified$195k-$255kDetected 4 days ago
RESTCommunication
About the role
- Affirm operates in a category that is still being defined.
- As it stands, the term "BNPL" is limiting.
- Credit cards have become mainstream but aren't always the best consumer option.
Responsibilities
- Own the category narrative. Define the category Affirm is building, what it is and how the space should be understood, and ensure that through-line holds whether someone encounters it in a press story, an earnings call, or a policy conversation.
- Develop and maintain messaging frameworks. Guide how Affirm talks about credit, financial experience, and consumer protection.
- Partner with Legal, Policy, and Product.
- Proactively build consumer clarity. Identify where confusion has eroded trust and turn those friction points into brand opportunities.
- Keep the narrative current. Work closely with cross-functional partners to identify when the consumer financial narrative needs to evolve, and lead the process of updating it when it does.
- Stay ahead of the conversation. Identify the conversations shaping the future of payments that we want to enter and lead, and monitor the media, policy, and competitive landscape for narrative risks and opportunities before they become obvious.
- Support high-visibility moments. Bring the narrative infrastructure to earnings, policy milestones, and category-defining press, ensuring Affirm shows up with a clear, consumer-centered point of view.
- A category-design instinct: able to see the bigger story and make the case for why Affirm's model is genuinely different - not just differently framed
Requirements
- Ability to distinguish between what's legally safe and what's narratively strong, and the conviction to push for both
- Comfort operating in policy conversations.
Compensation
- Employees new to Affirm typically come in at the start of the pay range.
Benefits
- Affirm has a vision on how to shape what's next.
- Health care coverage
- Affirm covers all premiums for all levels of coverage for you and your dependents
- Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
- Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
- An employee stock purchase plan enabling you to buy shares of Affirm at a discount
Company info
- in culture, in the press, across our owned and paid channels, and inside the company.
- We aim to make our work compound over time, moving at the speed of culture while holding a high bar for craft and clarity.
- Our job across comms, brand, creative, and social is to make Affirm a brand people trust and are proud to choose.
This listing is sourced directly from Affirm's careers page and normalized into a canonical job model.