Achievers

Field Marketing Manager - Webinars

Canada · Full-time

Sponsorship not specified$82k-$100kDetected 26 days ago

AccessibilityProject ManagementSalesforceMarketoResearchCommunicationCollaborationMentoring

About the role

This role is ideal for someone who thrives at the intersection of demand generation, content, and operational excellence.
In this role you will bring together compelling storytelling, scalable programming, and measurable pipeline impact.
Visit achievers.com to see how we're inspiring recognition everywhere.

Responsibilities

You'll own the end‑to‑end lifecycle of our virtual programs, from shaping themes and building audience acquisition strategies to delivering high‑quality live experiences and maximizing on‑demand engagement.
Along the way, you'll collaborate across marketing, sales, and content teams to turn each event into a repeatable engine for brand awareness, engagement, and revenue growth.
Develop a holistic Global webinar and virtual event strategy that supports demand generation targets in each region, North America, EMEA & APAC.
Develop a webinar forecast and plan for audience acquisition and sales conversions.
Work with partners and stakeholders to use AI for marketing assets, audience segmentation, performance analysis, and continuous optimization of registration, engagement, and pipeline conversion.
Deliver the Employee Recognition Masterclass Series including developing an audience acquisition strategy, platform management, and directing marketing operations requirements.
Manage webinar and virtual event website requirements while driving on-demand viewership globally, and guide the video marketing team in repurposing content into high-performing social and YouTube assets.
Collaborate with our speaker management specialist to support webinar guests.
Coordinate with internal teams and external partners to ensure seamless execution, including marketing operations, copy, design, web and technical teams.
Manage external suppliers and agencies to scale workload and meet program standards.

Requirements

Work in an agile environment, respecting stakeholders required workback schedules and business requirements.

Compensation

3+ years of experience executing a high-volume of webinar and virtual events, including complex project management across multiple platforms, multi-disciplinary teams and stakeholders
Successfully produced a wide range of webinars, virtual events, and short form videos.
You are an empathetic leader who knows how to motivate teams and mentor individuals to contribute to their highest potential
You are passionate and knowledgeable about break-through experience design and emerging event technology
You are an intellectually curious self-starter who is not afraid to ask questions and use answers to bring clarity and direction to your greater team
You possess a deep working knowledge and experience with best-in-class digital event platforms and technology

Benefits

🩺 Health Benefits and Life Insurance Coverage beginning on your first day
👶🏼 Parental Leave Top-up
🏖️ Flexible Vacation to recharge, so you can bring your best
🤝🏽 Employee and Family Assistance Program offering mental health, legal, and financial counselling
🚀 Supported professional development and career growth (Linkedin Learning, mentorship)

Company info

We're looking for a Field Marketing Manager - Webinars to lead the strategy, execution, and growth of Achievers' webinar and virtual event programs.

Equal opportunity

equal opportunity employer committed to building a diverse, inclusive workplace where everyone can do their best work.

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This listing is sourced directly from Achievers's careers page and normalized into a canonical job model.