Movers+Shakers
Social Media Manager
New York, NY · Senior
Sponsorship not specified$70k-$85kDetected 35 days ago
Content MarketingWritingInfluencer MarketingCommunication
About the role
- As a key player at our social-first agency, you'll bring brand voices to life across platforms, craft scroll-stopping content, and keep your finger on the pulse of what's happening in culture.
- This role is equal parts strategist, content leader, and social expert.
- If you're passionate about internet culture, storytelling, and helping brands earn attention in meaningful ways, we'd love to meet you.
Responsibilities
- Partner with account and strategy teams to translate client goals into social media and content strategies that drive measurable business outcomes.
- Contribute audience insights, competitive observations, and platform expertise to support account growth and performance.
- Lead social content planning across TikTok, Instagram, YouTube Shorts, Threads, and emerging platforms.
- Partner with creative teams to develop social-first concepts, campaigns, and content ideas informed by audience behavior, cultural trends, and business priorities.
- Lead social content review processes and provide strategic feedback on creative concepts, copy, and platform execution.
- Own day-to-day content calendar management, publishing, and channel operations across client social platforms.
- Collaborate with account, creative, production, influencer, and paid media teams to ensure seamless execution across all social initiatives.
- You'll partner closely with account, strategy, creative, production, influencer, and paid media teams to develop and execute social media programs that drive meaningful business results.
- You'll own day-to-day social planning and channel management while helping shape content strategies, identify cultural opportunities, and guide creative development.
Requirements
- 3-5 years of social media experience in an agency or consumer-facing brand environment.
- Proven ability to provide strategic feedback on creative concepts, copy, and social executions.
- Strong analytical skills with the ability to translate performance data into actionable insights and recommendations.
- Experience with beauty, lifestyle, CPG, entertainment, or culturally disruptive brands.
- Experience with influencer marketing and creator partnerships.
- Deep understanding of social platforms, internet culture, creator ecosystems, and emerging digital trends.
- Experience managing brand presence across TikTok, Instagram, YouTube Shorts, Threads, and emerging channels.
- Strong content strategy, editorial, storytelling, and copywriting skills.
- Experience developing social-first content strategies and translating business objectives into engaging content programs.
- Experience leading community management and building engaged online audiences.
- Proven ability to manage multiple projects, stakeholders, and deadlines in a fast-paced environment.
- Excellent communication, presentation, and client management skills.
- Self-starter who takes ownership, solves problems proactively, and thrives in collaborative, evolving environments.
Compensation
- Our estimated range for this role is $70,000-85,000*
- Don't let this range drive your decision to apply.
- Actual compensation packages are based on the level of skill and experience each candidate brings to their role.
- Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise.
- For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level.
- Each level has its own compensation range.
Company info
- We're looking for a savvy, strategic, and culture-obsessed Social Media Manager to join our growing team.
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