Boulevard

Boulevard

Product Marketing Manager, Medspa and New Frontiers

Remote - USA

Sponsorship not specifiedDetected 19 days ago
ComplianceGrowth MarketingHIPAAResearchLeadershipCommunication

About the role

  • We have an insatiable curiosity and embrace experimentation.
  • Read through our story and what we value the most.
  • Our team values and celebrates our diverse backgrounds.

Responsibilities

  • Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business.
  • We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact.
  • Our software powers bookings, payments, memberships, marketing, and more-helping businesses deliver seamless, personalized experiences to their clients while running more efficient, profitable operations.
  • You'll craft high-impact messaging and positioning, identify the segments where we have a right to win, equip Sales and Success to close and expand, and build customer-facing assets that bring our perspective on this market to life.
  • Grounded in deep research, customer insight, and constant market scanning, you'll develop and maintain Boulevard's industry narrative for Medspa market
  • Own and share regular reports on the state of the Medspa industry, improving internal knowledge and keeping the company up to date on the latest trends, movements, and forecasts
  • Lead voice-of-customer work and win/loss analysis
  • Leverage research from the Competitive Intelligence team to maintain a deep, current view of how we stack up against direct and adjacent competitors in each vertical
  • Comfort operating in ambiguity and building from scratch; you can take a vague problem space and turn it into a clear point of view, plan, and set of deliverables
  • Experience evaluating new market entry or expansion opportunities (TAM sizing, opportunity assessment, GTM design for new segments)

Requirements

  • Build the case for entry with a clear view of TAM, buyer needs, competitive dynamics, and the product investments required
  • 3-5 years in product marketing, industry marketing, or a closely related strategic GTM role at a B2B SaaS company

Compensation

  • At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we're happy to share a good-faith estimate of the base salary range for this role.

Benefits

  • Experience in vertical SaaS, particularly serving the medspa, aesthetics, wellness, or broader healthcare-adjacent space
  • Familiarity with the medical aesthetics landscape - providers, treatments, industry players, and regulatory considerations
  • ✨ We've got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
  • 🏝 Take a break whenever you need with our flexible vacation day policy.
  • You'll receive a work from home stipend every month.
  • 💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.

Company info

  • We empower our customers to give their clients more of the magical moments that matter most.
  • Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more.
  • Our technology not only helps our customers survive but thrive.
  • Take a look at how we (and YOU) can make that happen.
  • Do our values match?
  • Being open about who we are and what we do allows us to do the best work of our lives.
  • At Boulevard, we're building the first and only client experience platform purpose-built for appointment-based, self-care businesses.
  • We serve a growing base of medspas, salons, and spas, and are focused on helping our customers scale their businesses while elevating the client experience they provide.
  • Boulevard is the leading client experience platform for self-care businesses.
  • We're looking for a Product Marketing Manager to be the resident SME on Medspa and the strategic lead for evaluating new verticals.

Equal opportunity

  • We believe in equal opportunity for all, and you should too.
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This listing is sourced directly from Boulevard's careers page and normalized into a canonical job model.