Counsel Health
Enterprise Marketing Manager
New York Office (Flatiron)
Sponsorship not specifiedDetected 30 days ago
A/B TestingSalesLead GenerationOutbound SalesLeadership
About the role
- Counsel Health is seeking a high-caliber Enterprise Marketing Manager to help build and scale our marketing strategy and pipeline.
- This role sits at the intersection of demand generation, sales enablement, and thought leadership, and is designed for someone who thrives on translating complex healthcare technology into compelling narratives in a fast-paced environment.
- You will partner closely with Sales, Clinical, AI, and Product teams to design and execute high-impact campaigns, develop thought leadership content, and create sales enablement materials that shape how Counsel communicates its value to enterprise buyers.
Responsibilities
- Design and execute demand and lead generation campaigns across media partners and paid social (LinkedIn and Google), targeting enterprise buyers. Run structured A/B tests across messaging, creative, and audience segments to continuously improve performance.
- Partner closely with the commercial team to create sales enablement assets that support enterprise conversations, including outbound messaging, custom decks, and one-pagers.
- Collaborate with marketing leadership and the commercial team to define account-based marketing strategy and target accounts.
- Manage the marketing activity calendar, ensuring all initiatives align with organizational priorities.
- Leverage AI tools to accelerate campaign development and create interactive experiences that support thought leadership and lead generation efforts.
- Design and execute demand and lead generation campaigns across media partners and paid social (LinkedIn and Google), targeting enterprise buyers.
- Analytical mindset, using performance data to inform marketing decisions and develop hypotheses and recommendations.
- Experience operating in fast-moving environments, with a track record of building processes, systems, and assets from the ground up.
- We are optimistic as we build the future of care delivery from first principles.
- We optimize for the company, not functions.
Compensation
- Competitive salary + equity
Benefits
- Impact: Be at the forefront and contribute to groundbreaking, AI-driven healthcare experiences, directly interface with execs at the world's leading tech & healthcare orgs
- Compensation: Competitive salary + equity
- Benefits: Comprehensive healthcare, vision + dental, 401K, Unlimited PTO, Parental Leave
- 5-7+ years of B2B marketing experience in healthcare, digital health, or enterprise SaaS, with 3+ years focused on demand and lead generation in a high-growth environment.
- Genuine curiosity about how AI is transforming healthcare access, with the ability to translate complex technical concepts into clear, compelling messaging for enterprise buyers.
- Background in a high-growth B2B healthcare or digital health company, ideally within a new or emerging market category.
Company info
- We are clinicians 1st, technologists 2nd.
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