Umusic
Director, Marketing and Artist Development
Santa Monica, California · Director
Sponsorship not specified$72k-$150kDetected 1 day ago
Project ManagementBrand StrategyExcelSAPSignal ProcessingLeadershipCommunicationCollaborationMentoringOrganizational SkillsMicrosoft Office
About the role
- This role will serve as a strategic and operational leader for a creative marketing team focused on artist development, release strategy, DSP initiatives, and business operations.
- Disclaimer: This job description only provides an overview of job responsibilities that are subject to change.
- For more information, please click on the following links.
Responsibilities
- Lead product management and marketing strategy for priority artists and releases, including singles, EPs, albums, video content, merchandise, D2C initiatives, live events, and other music-related products.
- Develop and execute marketing, creative, advertising, and artist development plans in partnership with artists, managers, label teams, DSPs, and internal stakeholders.
- Serve as a key liaison between artist management, label partners, and internal teams, ensuring clear communication and alignment across all phases of a campaign.
- Develop artist branding and growth strategies across key verticals, including superfans, creative direction, A&R alignment, digital marketing, content, cultural positioning, and fan acquisition.
- Partner with digital strategy teams to build data-informed plans, evaluate campaign performance, and recommend pivots based on audience behavior, ROI, and market insights.
- Identify DSP, digital marketing, and emerging platform opportunities that drive artist relevance, engagement, brand awareness, and audience growth.
- Manage project budgets and ensure resources are aligned with campaign goals and priorities.
- Lead day-to-day project management across artist campaigns, DSP initiatives, internal programs, and special projects, ensuring clear timelines, deliverables, agendas, follow-ups, and accountability.
- Drive operational clarity across the creative marketing team by establishing priorities, owners, next steps, and communication flows that keep projects moving efficiently.
- Identify blockers, gaps, and risks across projects, escalating and resolving issues as needed to maintain momentum.
Requirements
- 10+ years of experience in music marketing, artist product management, label operations, artist development, digital marketing, or a related role within the music or entertainment industry.
- Proven track record leading artist release campaigns across music, video, merchandise, live events, digital marketing, DSP strategy, fan engagement, audience development, and artist branding.
- Strong understanding of DSPs, digital platforms, fan acquisition, emerging music discovery channels, campaign performance, and data-informed marketing strategy.
- Excellent written and verbal communication skills, with the ability to synthesize information clearly for internal, external, and executive audiences.
- Ability to balance creative instincts with business goals, data insights, timelines, budgets, and evolving priorities in a fast-paced environment.
- Proficiency in Microsoft Office, including Excel and PowerPoint, SAP, and other role-specific systems.
- Demonstrated ability to manage complex cross-functional projects involving artists, managers, label teams, creative teams, digital strategists, DSP partners, third parties, and executive leadership.
- Strong operational mindset with experience building scalable processes, workflows, templates, team systems, timelines, budgets, and accountability structures.
- Strong leadership presence, emotional intelligence, and ability to drive accountability while maintaining a collaborative, creative team culture.
- Highly organized, proactive, solutions-oriented, and passionate about music, artist development, culture, fan communities, and innovative marketing.
- Consistent and punctual in-office attendance to support the company's collaborative and creative culture, mentorship, effective discussions, and team meetings.
- Perks Playlist:
- Join an entrepreneurial, global organization where authenticity, boldness, creativity, connection, drive, and insight aren't just values-they're how we work every day. Here are some of the ways we support you along the way (and just a few of the benefits we offer):
- Comprehensive medical, dental, and vision coverage
Compensation
- $72,460- $150,000
Benefits
- Including 100% coverage for out-patient in-network mental health services
- Fertility coverage for eligible medical plan participants
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year)
- Student Loan Repayment Assistance and Tuition Reimbursement
- 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution
- Flexible Paid Time Off (PTO) for exempt employees
- 3-weeks PTO for non-exempt employees
- 10 Company Holidays (including Juneteenth and Wellbeing Day)
- Generous paid parental leave for every type of parent
- Build a deep understanding of each artist's goals, creative vision, audience, and management processes to support effective long-term planning.
Company info
- We are UMG, the Universal Music Group.
- We are the world's leading music company.
- In everything we do, we are committed to artistry, innovation and entrepreneurship.
Visa & Work Authorization
- Please note, UMG is not enrolled in E-Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E-Verify, for example candidates on STEM-OPT.
This listing is sourced directly from Umusic's careers page and normalized into a canonical job model.