Catch Creation

Catch Creation

CHIEF FINANCIAL OFFICER (CFO)

Brickell, FL, USA · Exec

Sponsorship not specified$95k-$98kDetected 96 days ago
SQLData VisualizationPerformance MarketingFinancial ModelingFinancial AnalysisAccountingForecastingExcelQuickBooksValuationM&ATaxSupply ChainProcess ImprovementERPShopifyAR/VRLeadershipProblem SolvingGAAPFinancial ReportingNetSuite

About the role

  • You will report directly to the Founder/CEO and have full P&L visibility and ownership.
  • This role requires someone who can operate at 30,000 feet (strategy, capital markets, exit prep) and at ground level (ERP cleanup, cost optimization, hands-on problem solving).
  • We are a lean organization that values truth, ownership, and results over corporate theater.

Responsibilities

  • Lead preparation for capital raise or strategic exit, including data room creation, CIM support, and buyer/investor Q&A
  • Manage Quality of Earnings (QoE) process and due diligence with investment banks, PE firms, and strategic acquirers
  • Build and maintain relationships with banks, lenders, and capital partners
  • Develop 12-24 month financial forecasts and scenario models for growth planning and exit valuation
  • Own capital allocation strategy and provide recommendations on investment priorities
  • Clean up and optimize Fulfil.io ERP system, chart of accounts, inventory costing, revenue recognition
  • Own all financial reporting: P&L, balance sheet, cash flow, and management dashboards
  • Manage bank reconciliations across multiple accounts and marketplace platforms (Shopify, Amazon, PayPal, Braintree, Bluesnap)
  • You care about building something, not collecting a paycheck

Requirements

  • 7+ years of progressive finance experience, with at least 3 years in a senior finance leadership role (VP Finance, Head of Finance, or CFO)
  • Direct experience with DTC / e-commerce businesses, ideally consumer products at $50M+ revenue
  • Hands-on experience with ERP systems (Fulfil.io, NetSuite, or similar) and ERP cleanup/implementation
  • Experience managing Quality of Earnings (QoE) process and investor/buyer due diligence
  • Strong understanding of GAAP, revenue recognition, inventory accounting, and accrual accounting
  • Experience managing offshore finance teams (Philippines, Colombia, or similar)
  • Proficiency with QuickBooks Online, Shopify, Amazon Seller Central, and financial reporting tools

Nice to have

  • Experience at a high-growth DTC brand ($50M-$500M revenue range)
  • Background in valuation, investment banking, or private equity
  • CPA or MBA preferred but not required
  • Experience with DRTV (direct response television) or performance marketing economics
  • Familiarity with fulfillment/3PL cost optimization and supply chain finance
  • 1-2 days per week in Brickell, FL office (not required but preferred)
  • Proven track record preparing a company for exit, raise, or M&A transaction (sell-side preferred)
  • Strong Excel/Google Sheets skills

Skills

  • Muddy Mat is a 9 figure revenue direct-to-consumer pet products brand, bootstrapped and profitable.
  • Our portfolio includes Muddy Mat, Cloud K9 (anti-anxiety dog beds), and Wizz (pet stain remover).
  • With 95-98% of sales in the US, and soon to be more international.

Compensation

  • $200,000 - $250,000 annually
  • 20-25% of base once qualified
  • Ensure timely and accurate monthly, quarterly, and annual close processes

Benefits

  • Full medical, dental, and vision insurance
  • Flexible PTO policy
  • Equity participation in exit event, where your upside is tied to company success
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