FundThrough

FundThrough

SEO/GEO Content Strategist & Architect

United States · Contract

Sponsorship not specifiedDetected 28 days ago
LLMsSEOResearchAccounts Payable

About the role

  • About the company: FundThrough is a B2B fintech company that helps small businesses get paid faster through invoice factoring.
  • The bar is: would a CEO, CFO or controller at a $10M+ company find this useful, or would they close the tab?

Responsibilities

  • Build and maintain a rolling 90-day keyword and content roadmap prioritized by search volume, competition, business relevance, and funnel stage
  • Own brief development: keyword targeting, search intent analysis, outline, and source direction
  • Structure all content for LLM extractability: self-contained H2/H3 sections, FAQ-style headings, lead-with-the-answer formatting
  • Deliver clean, revision-ready drafts in Google Docs on agreed timelines
  • identify topic clusters lacking structured, LLM-citable content and recommend what to build
  • self-contained H2/H3 sections, FAQ-style headings, lead-with-the-answer formatting

Requirements

  • Proven track record writing SEO content that ranks with shared URLs
  • Experience diagnosing traffic drops and recovery, you've done this before and can show what happened
  • Demonstrated ability to write both informational and transactional content for the same domain
  • Working knowledge of GEO/AEO: llms.txt, FAQ schema, speakable markup, and structured content for AI citation

Nice to have

  • 6-8 content pieces per month (blog posts and landing pages), plus the keyword roadmap, technical GEO setup, and performance tracking that make those pieces matter.
  • AI tools are expected and welcomed here.

Skills

  • you find primary data, not blog roundups
  • Comfort pulling performance data from GSC, Ahrefs, or Semrush and drawing real conclusions from it
  • Ability to produce 6-8 pieces/month without quality slipping in month 3
  • Strong Assets:
  • Experience writing for fintech, B2B SaaS, or small business audiences
  • Familiarity with invoice factoring, accounts receivable, or business financing concepts
  • Background in technical SEO, enough to identify on-page and structural issues, not just write around them
  • What "AI-Forward" Means at FundThrough
  • Use AI for research, outlining, keyword clustering, and first-draft acceleration
  • Apply editorial judgment to eliminate generic phrasing, AI tells (em dashes, "delve," "navigate"), and hollow structure
  • Know how to prompt for content structure that LLMs can parse and cite
  • Understand the difference between content that ranks today and content that gets cited in AI-generated answers

Benefits

  • Audit existing posts quarterly and flag candidates for refresh, consolidation, redirect, or retirement
  • Track GEO/AEO coverage: identify topic clusters lacking structured, LLM-citable content and recommend what to build

Company info

  • FundThrough is a B2B fintech company that helps small businesses get paid faster through invoice factoring.
  • This is a freelance role with a strategic layer: 6-8 content pieces per month (blog posts and landing pages), plus the keyword roadmap, technical GEO setup, and performance tracking that make those pieces matter.
  • You're not just executing briefs, you're helping diagnose drop-offs and prioritize what to build.
  • would a CEO, CFO or controller at a $10M+ company find this useful, or would they close the tab?

This listing is sourced directly from FundThrough's careers page and normalized into a canonical job model.