FundThrough
SEO/GEO Content Strategist & Architect
United States · Contract
Sponsorship not specifiedDetected 28 days ago
LLMsSEOResearchAccounts Payable
About the role
- About the company: FundThrough is a B2B fintech company that helps small businesses get paid faster through invoice factoring.
- The bar is: would a CEO, CFO or controller at a $10M+ company find this useful, or would they close the tab?
Responsibilities
- Build and maintain a rolling 90-day keyword and content roadmap prioritized by search volume, competition, business relevance, and funnel stage
- Own brief development: keyword targeting, search intent analysis, outline, and source direction
- Structure all content for LLM extractability: self-contained H2/H3 sections, FAQ-style headings, lead-with-the-answer formatting
- Deliver clean, revision-ready drafts in Google Docs on agreed timelines
- identify topic clusters lacking structured, LLM-citable content and recommend what to build
- self-contained H2/H3 sections, FAQ-style headings, lead-with-the-answer formatting
Requirements
- Proven track record writing SEO content that ranks with shared URLs
- Experience diagnosing traffic drops and recovery, you've done this before and can show what happened
- Demonstrated ability to write both informational and transactional content for the same domain
- Working knowledge of GEO/AEO: llms.txt, FAQ schema, speakable markup, and structured content for AI citation
Nice to have
- 6-8 content pieces per month (blog posts and landing pages), plus the keyword roadmap, technical GEO setup, and performance tracking that make those pieces matter.
- AI tools are expected and welcomed here.
Skills
- you find primary data, not blog roundups
- Comfort pulling performance data from GSC, Ahrefs, or Semrush and drawing real conclusions from it
- Ability to produce 6-8 pieces/month without quality slipping in month 3
- Strong Assets:
- Experience writing for fintech, B2B SaaS, or small business audiences
- Familiarity with invoice factoring, accounts receivable, or business financing concepts
- Background in technical SEO, enough to identify on-page and structural issues, not just write around them
- What "AI-Forward" Means at FundThrough
- Use AI for research, outlining, keyword clustering, and first-draft acceleration
- Apply editorial judgment to eliminate generic phrasing, AI tells (em dashes, "delve," "navigate"), and hollow structure
- Know how to prompt for content structure that LLMs can parse and cite
- Understand the difference between content that ranks today and content that gets cited in AI-generated answers
Benefits
- Audit existing posts quarterly and flag candidates for refresh, consolidation, redirect, or retirement
- Track GEO/AEO coverage: identify topic clusters lacking structured, LLM-citable content and recommend what to build
Company info
- FundThrough is a B2B fintech company that helps small businesses get paid faster through invoice factoring.
- This is a freelance role with a strategic layer: 6-8 content pieces per month (blog posts and landing pages), plus the keyword roadmap, technical GEO setup, and performance tracking that make those pieces matter.
- You're not just executing briefs, you're helping diagnose drop-offs and prioritize what to build.
- would a CEO, CFO or controller at a $10M+ company find this useful, or would they close the tab?
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