Underdogfantasy
Director, Offline Media
United States/Remote · Director
Sponsorship not specifiedDetected 4 days ago
ReactData ScienceLLMsA/B TestingLeadership
About the role
- Identify new opportunities to scale acquisition through creative media buying, emerging channels, partnerships, and innovative testing strategies.
- Champion creative testing within offline media, ensuring creative strategy is treated as a growth lever-not just a production function.
Responsibilities
- build the best products and we'll build the biggest company in the space, because there's so much more to be built for sports fans.
- The people who win here are the ones who care, push, and perform.
- Own Underdog's offline media strategy across Linear TV, OTT/CTV, Radio/Audio, Out-of-Home, and future offline acquisition channels.
- Manage a significant media budget with full accountability for efficiency, incrementality, and business impact.
- Develop increasingly sophisticated local and regional media strategies to improve targeting and efficiency.
- Partner closely with Creative, Brand, Paid Social, and Lifecycle Marketing to build integrated campaigns that deliver consistent messaging across channels.
- Partner with Data Science, Analytics, and Marketing Operations to improve attribution, reporting infrastructure, and executive-level dashboards.
Requirements
- 10+ years of experience leading offline media strategy for a high-growth consumer company
- Deep expertise across television, streaming/CTV, audio, radio, out-of-home, and broader offline media planning and buying.
- Experience managing large media budgets with a strong track record of driving measurable customer acquisition.
- Highly analytical with a strong understanding of attribution, incrementality testing, media mix modeling, and marketing measurement.
Skills
- Define KPIs and measurement frameworks for offline marketing performance.
Compensation
- Our target starting base salary range for this position is between $175,000 and $220,000, plus target equity.
Benefits
- Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
- 16 weeks of fully paid parental leave
- 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents
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